Business+Design

26 Jan 2005 - 7:11pm
9 years ago
3 replies
443 reads
Jess McMullin
2004

Thanks for raising the topic - it's something we're spending a lot of time
on lately at nForm.

Right now, Rotman Business School in Toronto is pursuing big D design
thinking. In fact, I'll be at their conference Friday on the very subject
(ping me if you're there, too)
http://www.rotman.utoronto.ca/businessconference/

Nussbaum's "Power of Design" cover story lavished far too much on IDEO at
the expense of others like Ziba, Continuum, Conifer, or Cheskin, but it's a
good introduction.
http://www.businessweek.com/pdf/240512BWePrint2.pdf

Firms like StoneYamashita are advancing the B+D agenda too.

Finally, if this kind of thing is what you're interested in, you could look
at the resources from the last GAIN conference.
http://gainconference.aiga.org/content.cfm/gainconference2004resources

There's an upcoming conference at IID that will address a lot of these
issues too:
http://www.id.iit.edu/events/strategyconference/index.html

best,

Jess
-----------
Jess McMullin
Principal
nForm User Experience
jess.lists at nform.ca
780-709-9396
www.nform.ca

Comments

26 Jan 2005 - 7:46pm
Manu Sharma
2003

Jess McMullin:

"Nussbaum's "Power of Design" cover story lavished far too much on IDEO
at the expense of others like Ziba, Continuum, Conifer, or Cheskin, but
it's a good introduction [...] Firms like StoneYamashita are advancing
the B+D agenda too."

StoneYamashita is the only name I recognise in the companies listed
that comes into this from *business* background even though they are
far from the typical mgt consulting firm [no MBAs!]. The rest are
design/ technology firms.

Does anyone know of other management consulting firms that have a
particular design leaning?

Manu.

26 Jan 2005 - 8:07pm
Dan Saffer
2003

If you are interested in the joint where design meets business, Dick
Buchanan at CMU is teaching an interesting seminar called Design,
Management, and Organizational Change.

<plug> And what a surprise, I'm blogging it.

http://www.odannyboy.com/blog/cmu/new_archives/
cat_organizational_design.html
</plug>

He has some interesting claims. To whit:

- Organizations are the most important design product in the 20th
century.
- Two of the three Great Design Practices are engineering and
management.
- Managers and designers do the same thing: try to take not-so-great
situations and make them better.

Dan Saffer
M. Design Candidate, Interaction Design
Carnegie Mellon University
http://www.odannyboy.com

26 Jan 2005 - 8:35pm
Ted Booth
2004

On Jan 26, 2005, at 4:46 PM, Manu Sharma wrote:
> Does anyone know of other management consulting firms that have a
> particular design leaning?

I understand McKinsey provides some detailed product
specification/definition services as part of an overall engagement. I
don't think they go as far as actually engineering and designing a
product, but they do get into some of the detailed execution. Don't
know about the other big ones.

Also interesting is some advertising companies are getting into product
design and development. The Arnell Group <http://www.arnellgroup.com>
in NYC, recently won the contract to design all of Electrolux's
consumer electronics, from vacuum cleaners, to toasters, etc. As I
understand it, they engage at a senior executive level, define the
company's brand and then express the brand through advertising,
corporate communications and down to the actual products and packaging;
products being just another brand touch point. This is not necessarily
a new idea, but having advertising consultants (as opposed to
traditional design consultants) do it is.

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