Why The Apple iPad Will Disappoint (The Obama Effect)

28 Jan 2010 - 12:56pm
4 years ago
8 replies
1116 reads
Jarod Tang
2007

Sent to you by jtang via Google Reader: Why The Apple iPad Will
Disappoint (The Obama Effect) via John Battelle's Searchblog on 1/27/10

(image ) While the world watches the next coming of Jobs, I reflected
on my gut feeling as to the iPad, and why that feeling is inherently
one of disappointment (see my predictions 2010 (#5) and my post earlier
this week).

And I'll admit, this one is not entirely logical. But then again, I
don't always base my predictions (or my business decisions) on pure
logic. Sometimes I just go with a feeling.

So what is my feeling about the iPad? Well, to be honest, it's simply
this: I want one. I want to play with it, I want it to work the way I
want it to work, I want it to do everything I wish a device like this
should do. I am the guy, after all, who wrote his master's thesis on
the Internet-connected tablet and its impact on the media business
(yes, I really did. In 1991-92).

What? Wait a minute, Battelle, you're saying you WANT one, AND that
it's going to disappoint?

Yes, stay with me. Here's why: When Apple introduced the iPhone, I
really, truly did NOT want one. And it became a game changing hit. I
eventually caved and got one (but don't use it much), and I still have
major reservations about the platform. When Amazon introduced the
Kindle, I really, truly, did NOT want one. I eventually caved and got
one (but don't use it much), and I still have major reservations about
the platform.

But the iPad? Oh, yeah - I really, really want one.

Which, to my mind, almost dooms the thing immediately.

Why? Well, because it can't possibly live up to my expectations. I want
one for entirely irrational reasons. I want one because it holds the
promise of all that might be good, right, and perfectly executed in the
world of computing, media, and culture. The iPad is the Obama of
devices: It's all hope, inspirational oratory, intelligence, and good
intentions.

But as we have seen, a year later, reality (whether business or
political) often gets in the way of intelligence. It looks like the
iPad will adopt the iPhone approach to apps in full, so that's one more
distribution orifice created, for example.

In any case, I'll probably get an iPad. And one year from now, I'll
probably be disappointed. Irrationally disappointed, but still,
disappointed.

I guess we'll see. I hope I'm wrong. I'll probably be wrong. If I am,
I'll cop to it (and reset my gut to boot).

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Comments

28 Jan 2010 - 2:42pm
Sajitha Jose
2009

Apple is all about branding.They give more importance to form rather
than function.There are lots of disappointments to this product like
no Flash,No multi tasking,IBooks available only in US(at present),no
USB Port,no web cam,no video cam,no stills cam.In effect the IPad is
more like a giant mutated IPod Touch.Inspite of all this,this product
would still succeed because of the "Apple Craze".Its more like a mob
phenomenon.Lets wait and see how the market responds to this product.

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Posted from the new ixda.org
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28 Jan 2010 - 3:21pm
Sajitha Jose
2009

This product was basically meant for reading purposes an improvement
over newspapers,magazines and the print media.

But IBooks is similar to what Iphone has with Kindle.Presently Ibooks
are only in US.Other places will get it later in the year.And Kindle
is not just in the US.they cover lot more places.So what is the big
advantage of the IPad over an Iphone?

IPad's ability toturn the pages of Ibooks are great.But still its a
backlit LCD display which is strain for the eyes.After sometime it
gets tough to read it.I personaaly prefer Kindle's E-Ink which is
less harsh for the eyes.

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Posted from the new ixda.org
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28 Jan 2010 - 3:10pm
Todd Sieling
2009

It's ridiculous and childish to dismiss Apple's design success as
"Apple Craze" and form over function. The iPhone was hyped beyond
belief before it was announced, more after it was announced, and it
continues to sell like crazy on (in the US) a crappy network, and
earns extremely high satisfaction ratings.

The idea that the same process that produced the ipod and iphone can
be dusted off as irrelevant is to miss the advantages of having a
vision and a process, the very things that IAs tout as necessary.

There's a huge amount to learn from what Apple is doing, and my
guess is the market will be warm to the ipad in version one, and in 2
or 3, it will take off even more than the ipod. This is the first
digital device I could see my parents using, and that says a lot.

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Posted from the new ixda.org
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29 Jan 2010 - 7:23am
Sachin Ghodke
2008

maybe 'iTap' would work? or 'iTouch' or 'iSense' or 'iTablet'
whatever the name, it really could not change what the product was.
'iPad' is just as ignorant as iTap for men would be. ;-)
No vice meant.

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Posted from the new ixda.org
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29 Jan 2010 - 10:48am
Sachin Ghodke
2008

And one of the most important reason why iPad and Apple in general
will disappoint - http://www.defectivebydesign.org/ipad

A step backward is disappointing for a brand like Apple.

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Posted from the new ixda.org
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29 Jan 2010 - 10:53am
Scott McDaniel
2007

"WE DEMAND" - haha!

On Fri, Jan 29, 2010 at 2:48 AM, Sachin Ghodke <sachyn.ghodke at gmail.com> wrote:
> And one of the most important reason why iPad and Apple in general
> will disappoint - http://www.defectivebydesign.org/ipad
>
> A step backward is disappointing for a brand like Apple.
>
>

--
"You always have the carny connection." - Clair High

29 Jan 2010 - 6:37pm
cfmdesigns
2004

Um, what the heck are you going on about? Is the iPad any different
from the iPhone in this regard

Go back to using Linux and let us get back to drooling, okay? <grin>

-- Jim
Via my iPhone

On Jan 29, 2010, at 7:48 AM, Sachin Ghodke <sachyn.ghodke at gmail.com>
wrote:

> And one of the most important reason why iPad and Apple in general
> will disappoint - http://www.defectivebydesign.org/ipad
>
> A step backward is disappointing for a brand like Apple.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=48772
>
>
> ________________________________________________________________
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30 Jan 2010 - 1:02pm
Yulius
2009

I think iPad will change or shift computers line up. Desktop computers
slowly will disappear from our desk, it moved to a remote place and
become server... and we starting to use laptop as workstation, while
iPad will replace the role of laptop today. iPad is a perfect mobile
computing device to replace laptop role, because it's simpler and
easier to cary and use than a laptop.

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Posted from the new ixda.org
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