RE: Asian growth in design (was RE: Revenge of the Right-side of the brain)
28 Jan 2005 - 2:52pm
10 years ago
"This is not really true. I worked at Sapient during this time..."
I have to second Coryndon on this one. There was a brief and ultimately
failed attempt to do IA work and design work out of India, but other than
that, all User Experience work at Sapient was and still is done in the
States (with the exception of some site maintenance work that involves
graphic production and small modifications of information architectures).
Why did that attempt fail? As someone who was working rather closely with
the fledgeling group of UE people at Sapient India, I'd say it didn't work
for 2 primary reasons:
1. The requirements and information which should drive good UE design are
surfaced, defined, and documented starting during the sales process and
continuing through to the beginnings of design. The Indian team, for cost
and other logistical reasons, is never involved in this part of the project,
and is therefore hamstrung when it comes to being the primary UE designers
on a project.
2. Lack of talent. With the exception of a couple of remarkable individuals,
we were never able to find people with enough experience to be very good IAs
and graphic designers, by our standards. Maybe we just didn't know where to
look, but I can vouch for a lot of people who tried really hard. Training
everyone, even those with clarly great aptitude, background, and desire,
from the ground up was a non-starter. The offering could not scale to
become a powerhouse of production in the same way that the technical
development and maintenance offering could.