Localized UX research in France or doing research in another country and language

9 Feb 2010 - 9:56am
4 years ago
9 replies
2119 reads
Jeremy Kriegel
2009

does anyone have any general experiences to share about doing research
in another country in a language no one on your team speaks?

More specifically, has anyone used any research agencies in France?

Comments

9 Feb 2010 - 10:35am
milan
2005

Hi Jeremy,

You may post your inquiry on the ErgoIHM mailinglist or ask one of
the moderators to do so on your behalf. I think writing such a
message in English is no problem.
https://listes.cru.fr/sympa/info/ergoihm

There are numerous companies offering what you are looking for, write
me a message if you want some names.

Kind regards
Milan

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Posted from the new ixda.org
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9 Feb 2010 - 10:52am
Francis Rowland
2009

Hello Jeremy

Another place you could try asking this question is with the France /
Luxembourg UPA people. They are pretty active and might be able to
offer you some guidance.

Their contact page (all in French... ) is at:
http://www.flupa.eu/contenu/contact

It includes an email address, as well as a contact form.

You could just try winging them an email in English, and see what
happens. If you have no luck, give me a shout, and I could email them
in French, on your behalf. I'm on their mailing list, but otherwise,
they've never heard of me, mind you! :).

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9 Feb 2010 - 12:02pm
Chrystel Black
2007

You can go to www.UXAlliance.com.
They are a consortium of companies and their French representative is Axance (www.axance.com)

Good luck !

9 Feb 2010 - 10:55am
Anonymous

I did some user testing in Paris and it was a mixed experience. Many
of the subjects spoke English well and it was not a problem. For the
ones who didn't we used a translator and had some issues with the
translator biasing the tests. The ideal thing would be to find a
facilitator who could also be the translator, if needed.

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9 Feb 2010 - 10:55am
Steve Cummaford PhD
2010

I've done quite a few research / design projects which have involved
users in different countries / languages.

In a recent project I worked on for Vodafone, we used Axance (an
agency based in Paris) to do user experience research in French, and
to collate the results across several different testing languages. I
would definitely recommend them.

Contact cosenza at axance.fr if you wish to talk to them directly.

best wishes
Steve

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9 Feb 2010 - 3:02pm
Helene Leger Cosenza
2010

Hi Jeremy,
I recommend you a very complete book: %u201Cthe Handbook of Global
User Research%u201D edited by Bob Schumacher (Morgan Kaufmann
Publishers) providing you with actionable practices for any
international project.
This being said I would be more than happy to do you an introduction
on how to apprehend the French market. I'm working for Axance,
member of the UXAlliance mentioned by Chrystel. We have a long
experience of working with foreign companies and run international
researches in local languages.
Helene

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Posted from the new ixda.org
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9 Feb 2010 - 6:42pm
Anonymous

Hi Jeremy,

Have you considered remote user testing? At Userzoom, we make it
easy to test globally by offering translation services. If you are
interested in learning more, please visit our website at
http://www.userzoom.com or feel free to ping me directly.

Cheers,

Matt Paulus

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10 Feb 2010 - 4:10am
Stuart Eggleston
2009

Hi Jeremy,

I can wholeheartedly recommend Frederich Fuchs at Design for Lucy.
They are based in Paris and are very talented. I have worked with
Frederich on quite a few projects and he is thorough and flexible.
look for them here: http://www.designforlucy.com/

Well worth chatting to.

Stuart.

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Posted from the new ixda.org
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10 Feb 2010 - 9:10am
Susan Fowler
2008

I was going to suggest UserZoom.com, too, as a possibility. Another
company with internationalizable online testing is Keynote Systems
(http://keynote.com/products/customer_experience/index.html). But
perhaps you don't want to engage in two learning experiences at the
same time, eh? Good luck.

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Posted from the new ixda.org
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