/- impacts of 'address verification systems' on online forms
16 Feb 2010 - 8:12pm
3 years ago
>From a user point of view, yes, complexity will always increase abandonment rates, however one of your stakeholders is the business
and if it keeps the data "clean" and data maintenance costs down
then that benefit has to come into the pro and con equation.
Validation and verification CAN help a user fix simple typos and
assure the User that the address has been entered correctly.
The issue I have with QAS is the different formats for different
countries may need some explanation to the user on how they work, and
it would also be helpful for this Help information to promote the
benefits of an accurate address to the User. i.e. quicker delivery
less tracking issues, less lost packages etc.