Great product pages

16 Feb 2010 - 1:33pm
4 years ago
7 replies
1456 reads
Marcia Meyerowitz
2010

Does anyone have examples of sites with product pages that they really
like? We're looking at new ways to present product information on our
site. Our pages currently have a lot of data and we're looking for
ways to improve the experience and reduce the clutter.

Examples that we've found include the Vaio laptop pages (dashboard,
large images, etc.), Trekbikes.com (simple, large images), etc.

Any other good examples out there?

Thanks.

Comments

17 Feb 2010 - 4:29am
Mike Hales
2009

Test your pages with your key customer groups and gather you product
objectives from within your business, then your own designs will be
the best they can be for your products.

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17 Feb 2010 - 4:38am
Sharon Greenfield5
2008

Tabs have worked really well for us.
That way you can have a lot more data in lesser space.

On Feb 16, 2010, at 10:33 AM, Marcia Meyerowitz wrote:

> Does anyone have examples of sites with product pages that they really
> like? We're looking at new ways to present product information on our
> site. Our pages currently have a lot of data and we're looking for
> ways to improve the experience and reduce the clutter.
>
> Examples that we've found include the Vaio laptop pages (dashboard,
> large images, etc.), Trekbikes.com (simple, large images), etc.
>
> Any other good examples out there?
>
> Thanks.
>

17 Feb 2010 - 8:41am
Graham Sear
2010

Hi Marcia,

It really depends what it is your product pages are showing as to
send through some suitable examples. If you are selling clothes then
large images is probably more important than specific details, if you
are selling software then you want to see a breakdown of what the
software will do.

What products are you showing?

If you are looking for nice large images then apple.com do beautiful
product pages and show small snippets of information about the
product, with supporting rich media and detailed information.

Mike Hales raises a good point of testing different product pages
with your audience. A simple way of doing this is by adopting
something like Google Website Optimiser
www.Google.com/WebsiteOptimizer and running a simple A/B test with 2
different templates. Then after a month see which one was most
effective in terms of: click-throughs, bounce rates etc.

You may also be interested in looked at some space saving UI design
patterns on http://ui-patterns.com/ like tabs (as suggested),
collapsable panels, pagination, carousels etc to help reduce the
visual clutter on your page.

Hope this helps.

Cheers

G

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17 Feb 2010 - 12:22pm
Susan Oslin
2010

The best online shopping experience I have had is at
http://endless.com. They do a great job of filtering selections and
allowing you to sort through a large inventory without sacrificing
maximizing selections of items that you DO want to see. They also do
a great job of making available a lot of relevant information at the
first level so I don't waste a lot of time drilling down to see if I
have an interest in a particular item.

One thing missing is the ability to do a compare multiple selections.
But overall the experience is easy, fun, effortless, quick and very
satisfying.

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17 Feb 2010 - 9:29am
helenekay
2010

Hey Marcia.

Really depends on the type of product you are marketing. Apple's
site is fantastic for retail consumer electronics. You may also want
to look at oldnavy.com for retail clothing and some interesting
implementations therein. For large catalogues, try homedepot.ca.

Good luck!

HK

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17 Feb 2010 - 5:14pm
Kenneth Vella
2009

just a few off the top of my head.

http://www.swell.com

http://www.potterybarn.com and all their affiliated sites

http://www.brooklynindustries.com

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18 Feb 2010 - 11:50am
Bella Martin
2010

I agree with Mike; I love peer input as much as the next person but
you have to involve target buyers in this discussion.

The examples provided here are a great springboard for mockup ideas.
Start by asking target customers to react to product page examples or
mockups (as opposed to just asking them what they want, which they may
not be able to articulate).

With the mockups, seek feedback about what information will move your
customer closer to (or further from) making a purchasing
decision...technical data sheets? Strong visuals with options for
close-ups? Social proof? If you provide them with what they need to
make a confident decision up front, you minimize the chances of
buyer's remorse and returns. Only your customer can give you insight
into what those elements are.

Talk to your customer service team too, and see what kinds of
commonly asked questions they get about products. They could also
have insight that would be worth mocking up and testing.

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