Metrics for mobile websites/apps

19 Feb 2010 - 2:05am
4 years ago
3 replies
955 reads
Hilary Bienstock
2009

Hi, all,

I'm going to be gathering some metrics for a site meant to be accessed by mobile phone. (Users will follow a link sent to them in a text message or email.) So I need to understand what types of metrics can be collected by a service like Omniture, Webtrends, or Google Analytics specifically for mobile devices. Anyone have any good resources?

As a clarification, I assume that most of the normal metrics (page views, unique visitors, visits, length of visit, etc.) can be collected -- though tell me if I'm wrong (for example, visit length may be calculated differently on an iphone than on a computer). And what about mobile-specific data like:
- device type
- geographic location of mobile device
- browser type, if applicable
- web connection (wireless, 3G, etc.)
- phone carrier
- anything about the mobile plan subscriber
- etc.

Any help you can give me would be most appreciated.

Thanks,
Hilary

Hilary User Experience
Hilary Bienstock, Principal

hilary at hilaryue.com

Comments

19 Feb 2010 - 8:03am
Graham Sear
2010

Hi Hilary,

It might be worthwhile checking out http://www.motally.com. This is a
service specifically for checking mobile analytics, this page will
explain what it can track.
http://www.motally.com/products/mobile_web.php

You can use Google analytics to get some mobile analytics, but
nothing too in-depth to the best of my knowledge, just details like
iPhone/Blackberry - bandwidth etc.

Hope this helps

Cheers

Graham

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Posted from the new ixda.org
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19 Feb 2010 - 3:08pm
Adam Korman
2004

Make sure to check out AdMob's analytics product: http://analytics.admob.com/home/

They provide an advertising platform, but I think the analytics
product is free (even if you don't use them for ads). They were
recently bought by Google.

-Adam

On Feb 18, 2010, at 11:05 PM, Hilary Bienstock wrote:

> Hi, all,
>
> I'm going to be gathering some metrics for a site meant to be
> accessed by mobile phone. (Users will follow a link sent to them in
> a text message or email.) So I need to understand what types of
> metrics can be collected by a service like Omniture, Webtrends, or
> Google Analytics specifically for mobile devices. Anyone have any
> good resources?

19 Feb 2010 - 9:49pm
Barbara Ballard
2005

> On Feb 18, 2010, at 11:05 PM, Hilary Bienstock wrote:
>> I'm going to be gathering some metrics for a site meant to be accessed by
>> mobile phone. (Users will follow a link sent to them in a text message or
>> email.) So I need to understand what types of metrics can be collected by a
>> service like Omniture, Webtrends, or Google Analytics specifically for
>> mobile devices. Anyone have any good resources?
>

There are now lots of resources out there, including at least one just
launched. Here's a page with many (all?) listed:

http://m-strat.org/mobile-analytics/

The last time I spoke with Omniture (14 months ago), they hadn't yet
realized that mobile might be a little different. That some phones
don't run Javascript; that many users will have images turned off due
to data costs, that cookies don't work on many devices, and that
transcoders and proxies play a big role. That's a long time ago, but
I'd look carefully before spending that kind of money.

~~~~~
Barbara Ballard
Skype: barbara_ballard
Twitter, Delicious: barbaraballard
email: barbara at littlespringsdesign.com
1.785.838.3003

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