I'm going to be gathering some metrics for a site meant to be accessed by mobile phone. (Users will follow a link sent to them in a text message or email.) So I need to understand what types of metrics can be collected by a service like Omniture, Webtrends, or Google Analytics specifically for mobile devices. Anyone have any good resources?
As a clarification, I assume that most of the normal metrics (page views, unique visitors, visits, length of visit, etc.) can be collected -- though tell me if I'm wrong (for example, visit length may be calculated differently on an iphone than on a computer). And what about mobile-specific data like:
- device type
- geographic location of mobile device
- browser type, if applicable
- web connection (wireless, 3G, etc.)
- phone carrier
- anything about the mobile plan subscriber
Any help you can give me would be most appreciated.
Hilary User Experience
Hilary Bienstock, Principal