Have you worked with R&D or research users?

24 Feb 2010 - 10:03am
6 years ago
2 replies
1656 reads
Adam Fellowes

Hi all have a couple of question relating to R&D and research users.

I'm running a workshop the beginning of next month. The client would
like the sessions to be focused on a user group they are aware of but
have little documented understanding of their true characteristics.

The group they have identified has been labeled 'R&D and
researchers', my question is has anyone worked with this type of
user, have any pointers as to what their characteristics maybe or
examples they could point me in the direction of?

Secondly is anyone aware of 'communities' that these type of
professionals maybe part of?

Thanks in advance



25 Feb 2010 - 6:42am
Adam Fellowes

As a follow up it maybe worth considering this group to be labeled as
Knowledge Workers.

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Posted from the new ixda.org

8 Mar 2010 - 2:28pm
Josie Scott

Sounds like the perfect opportunity for a collaborative brainstorming/affinity/persona development exercise.

1) Put the team in a room.  Ask the people who know these folks to name important characteristics: goals, environment, habits and characteristics.  Avoid job titles.  Have them make stickies.  Brainstorm to generate more.

2) Affinity them. (Yes, I just verbified affinity -- sorry, grammar mavens.) Have team members cluster them into groups of related things.  Take a look at them as a group to be sure they are clustered well.  For example, avoid groups based on keywords like "blue" or "button" for meatier relationships like digital maven or security minded.

3) Take a good look at each group. Make sure you have described the root of each characteristic.  For instance "I have a "The Boss is Looking" application"  could have either "I have a concern over job security" or "I have time to fool around at work"  (or both) as a root.  Name these root characteristics.  Now you have characteristics that these experts "know" about these knowledge workers, and they have a shared vision of this information.  You'll also likely to see what's missing.  You could begin building personas right now, or you could...

4) Plan to get the data you need.  Ethnos, interviews and observations, Web analytics, usage data, support data....anything that makes sense to you can be used to inform your work and fill out the corners.

5) Even if you go get more data, I do recommend that you build personas with the team that has to use them.  There are many places and books out there to help you, or reply to me at jsscott at user-insight dot com and I'll send along my thoughts. 

Good luck,

Josie Scott

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