FYI: CSS Virtual Colloquium Series - The Dynamics of Preference and Concern

16 Mar 2005 - 12:24pm
460 reads
Lada Gorlenko
2004

Might be of interest to some on the list

Lada

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| The Cognitive Science Society is hosting a 2004-2005 virtual colloquium |
| series presented live via the Internet, with the fourth talk given by Art |
| Markman. Register to attend: http://www.ctaresource.com/CognitiveScience/ | |
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| Time: Friday, April 8, 2005 |
| 1:00 - 2:00 p.m. EST |
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| Presenter: Art Markman |
| University of Texas |
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| Topic: The Dynamics of Preference and Concern |
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| Cognitive Science research on decision making has often focused on the kinds |
| of information people process while making choices, with less emphasis on |
| what people actually choose. Understanding people's choice behavior requires |
| an exploration of the influence of people's active goals on their preferences|
| for desirable items and their degree of concern with undesirable items. The |
| examination of goals is further complicated, because people are often unaware|
| of the particular goals that are driving their behavior. In this talk, I |
| sketch a model of the goal system that provides the basis for a series of |
| studies that examine the influence of goal activation on preference and |
| concern. This work also demonstrates how patterns of preferences can be used |
| to map the cognitive structure of goals. |
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| Contact Janet Morrow with any questions about registration for this seminar. |
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| Sincerely, |
| Tom Ward |
| ward at ccm.ua.edu |
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| Thomas B. Ward |
| Center for Creative Media |
| Box 870172 |
| University of Alabama |
| Tuscaloosa, AL 35487-0172 |
| http://bama.ua.edu/~tward |
| email: ward at ccm.ua.edu |
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The seminar series is managed by Aptima, Inc, and delivered using
Elluminate Live.
The seminar series is sponsored by the Office of Naval Research

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