Branding and User Experience Design - Panel in NYC

12 May 2005 - 10:45am
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Joy Zigo

NYC Usability Professionals Association presents:

Branding and User Experience Design

If the "brand is the experience" online, then what kinds of user experiences
should great brands be seeking to deliver -- and how do they create them?

Building a well-branded site draws on many aspects of design -- a website's
look and feel (graphic design), the way a site is organized to convey what
the brand deems most important (information design) and actually shaping
experiences in the information architecture that deliver on objectives
(interaction design).

Come and learn from our panel of leading companies and practitioners how
great sites get built to deliver on the promises of their brands.

Moderator: Mark Safire, Director of User Experience Research, Sachs


Lawrence Lipkin, Organic, Director of Information Architecture

Ted Metcalfe, R/GA, Senior Interaction Designer

Susan Lynton, WWW Editor in Chief, IBM Integrated Marketing Communications,

When: Tuesday, May. 17, 2005

Registration & Networking: 6:00pm (refreshments served)

Presentation: 6:30pm to 8:00pm (includes Q&A)

Where: Federation of Protestant Welfare Agencies, Laura Parsons Pratt
Conference Center, 281 Park Avenue South (at 22nd Street).

For more information, visit our Web site: at


$10 for NYC-UPA members if pre-registered, $15 if not pre-registered

$20 for non-members if pre-registered, $25 if not pre-registered

$5 for full-time students if pre-registered, $10 if not pre-registered
(please provide valid ID)

All are payable, by cash or check only, at the door only


To attend, please send an e-mail to rsvp at

Please include your name as well as your company name if you wish your
company name to appear on your receipt and badge.

Please note: there is a $5 additional charge if you do NOT

pre-register by 5:00pm the day BEFORE the event; this applies to

NYC-UPA members, non-members members and students equally.


The NYC chapter of the Usability Professionals Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites that are compelling, intuitive
and customer driven. By bringing together professionals from different
industries and disciplines and sharing our collective experiences, the NYC
UPA hopes to create a forum for learning and professional growth in the New
York City metropolitan (and tri-state) area.

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