Branding and User Experience Design - Panel in NYC
12 May 2005 - 9:45am
NYC Usability Professionals Association presents:
Branding and User Experience Design
If the "brand is the experience" online, then what kinds of user experiences
should great brands be seeking to deliver -- and how do they create them?
Building a well-branded site draws on many aspects of design -- a website's
look and feel (graphic design), the way a site is organized to convey what
the brand deems most important (information design) and actually shaping
experiences in the information architecture that deliver on objectives
Come and learn from our panel of leading companies and practitioners how
great sites get built to deliver on the promises of their brands.
Moderator: Mark Safire, Director of User Experience Research, Sachs
Lawrence Lipkin, Organic, Director of Information Architecture
Ted Metcalfe, R/GA, Senior Interaction Designer
Susan Lynton, WWW Editor in Chief, IBM Integrated Marketing Communications,
The NYC chapter of the Usability Professionals Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites that are compelling, intuitive
and customer driven. By bringing together professionals from different
industries and disciplines and sharing our collective experiences, the NYC
UPA hopes to create a forum for learning and professional growth in the New
York City metropolitan (and tri-state) area.