Holistic product process encompassing design

15 Jul 2005 - 9:12am
345 reads

I am in the midst of developing a product process for
my organization. This process will include the roles of marketing,
development, and the design group.

At the highest level, it was initially believed that the process
might simply look something like:

Marketing requirements --> product design --> development

But very quickly we have come to the conclusion that this is
not sufficient (and completely oversimplified of course).

In reality, "design" contributes up front, looking at trends, working
with customers (ideally), and provides input to marketing/product

There is also of course much iteration.

Does anyone have any pointers to proven examples of good holistic
processes that encompass design?

Russell Wilson | Director of Product Design | NetQoS, Inc. |

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