Sorry for the late notice on this, but I thought that you might be
interested in this upcoming event that we¹re hosting at the Brand Experience
Lab on July 19th. In addition to a unique look at retail trends from the
around the globe, you¹ll get a chance to experience our new space and some
new experiences, like the interactive wall from Mitsubishi Electric Research
Lab (http://www.merl.com/) and the new viaro system from Herman Miller ( http://www2.hermanmiller.com/viaro/). If you need any additional
information about the program or the Lab, please feel free to contact either
me or Mitali Banerjee (mitali at brandexperiencelab.org) and we¹ll be happy to
We hope that you¹ll join us for what plans to be a great program!
VW's Hotel Fox, Peroni Beer's Pop-Up store, pick and mix package holidays
and colour coded supermarket cold rooms.....
GDR Creative Intelligence will be presenting 40 of the most innovative case
studies from around the world, illustrating the following trends:
* Cult of Culture - how art and culture are being used as tools to reach
specific audiences through enriched brand experiences.
* Towards Transformation - marketing spend is increasingly being diverted
away from traditional advertising media and into 3D manifestations,
* Choice Navigation - display solutions, visual communications, interactive
elements and service design illustrating advances in the journey towards
This event will also include a presentation by Brand Experience Lab, who
will demonstrate the latest technologies and interactive prototypes that are
leading the way in enhancing the in-store consumer experience.
David B. Polinchock
Chief Experience Officer (CXO)
Brand Experience Lab
520 Broadway, 5th floor
New York, NY 10012
e-mail: david at brandexperiencelab.org
Tourists come home with souvenirs. Explorers come home with stories. Turn
your consumers into explorers.