Cambridge Usability Group Event 26th September - "Making usability pay"

16 Sep 2005 - 3:27am
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Sarah Barrington

Cambridge Usability Group event:

"Making usability pay: effects of applying UCD principles at an online
mortgage broker"

Tom Wood and Tim Loo - both of Foolproof, the Norwich-based online sales
consultancy - will present a case study of a sales improvement project which
derived a dramatic return on investment from employing usability and user
centred design techniques. Their talk will illustrate how familiar tools and
techniques can be used to focus on business results.

Date: Monday 26th September
Time: 6.30 for 6.45
Venue: Microsoft Research, Cambridge
Cost: The event is FREE and you do not need to be a UK UPA member to attend

Please email cambridge.usability at to reserve a place.

Location map and directions:

About the speakers:

Tom Wood, Managing Partner at Foolproof, was previously Head of Advertising
at Virgin Money, a role which made him very focused on improving conversion
performance on e-commerce sites. He pioneered usability research at Virgin
Money and has been planning, moderating and analysing qualitative research
throughout his career. Before Virgin, Tom worked in advertising on the
agency side at Ogilvy & Mather.

Tim Loo, Head of Consulting at Foolproof, cut his teeth as a consultant at
the Australian financial services giant AMP. He spent over ten years within
this organisation working on briefs across the world. In the UK, he had a
senior role within the team running the investment portal Ample (formerly Tim is a Committee Member of the UK Usability Professionals

Cambridge Usability Group website:

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