After reading a fair amount on ethnography, empathic research,
and other methods targeted at getting inside the user's mind,
I'm wondering if it wouldn't be "easier" to approach it from
the other side: to train users to communicate their latent needs.
The techniques mentioned above can be costly to implement,
and users' domains, in some cases, can be difficult for a designer
to completely understand.
DESIGNER ----/tools/----------------------> NEED <---/??/---- USER
Is anyone aware of research on training users to uncover and communicate
This stems from the concept that users' communicate wants, but they
know what they need.
Does any of this make sense, or am I completely confused from lack of
Director of Product Design