US vs. European interactive design

31 Oct 2005 - 6:49am
8 years ago
1 reply
499 reads
Paul Hoskins
2005

As the principle of a London UK based interactive design company that is currently working with an organisation with significant interests both sides on the 'pond' it's not the similarities of interactive design between two countries but the differences that interests me. Whilst we both speak the same language the subtle differences between our two cultures means that any designer delivering to both audiences with a single site needs to really understand them. With a view to increasing our effectiveness in this area I'm looking to open a base in Washington DC and/or Boston to service our client and feel it would beneficial to do this in association with another organisation interested in the same issue.

I would be interested to hear form anyone based in either location and who has experience regarding the differing expectation (US vs. European) particularly with business to business audiences.

Paul Hoskins, Managing Director
Precedent, 109-123 Clifton Street, London EC2A 4LD
e: paul.hoskins at precedent.co.uk t: 020 7216 1313 f: 020 7256 0323
www.precedent.co.uk

Voted one of the top 10 best digital agencies in the UK, Revolution Agency Survey 2005

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Comments

31 Oct 2005 - 7:49am
jrrogan
2005

What are these differences in design
responsibilities/methodology/deliverables? I'm probably not your candidate
as I am uninformed about this delta.

As you are using a shared site, please educate us on this topic, so we can
all learn something.

Thanks,

Rich

On 10/31/05, Paul Hoskins <Paul.Hoskins at precedent.co.uk> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> As the principle of a London UK based interactive design company that is
> currently working with an organisation with significant interests both sides
> on the 'pond' it's not the similarities of interactive design between two
> countries but the differences that interests me. Whilst we both speak the
> same language the subtle differences between our two cultures means that any
> designer delivering to both audiences with a single site needs to really
> understand them. With a view to increasing our effectiveness in this area
> I'm looking to open a base in Washington DC and/or Boston to service our
> client and feel it would beneficial to do this in association with another
> organisation interested in the same issue.
>
> I would be interested to hear form anyone based in either location and who
> has experience regarding the differing expectation (US vs. European)
> particularly with business to business audiences.
>
> Paul Hoskins, Managing Director
> Precedent, 109-123 Clifton Street, London EC2A 4LD
> e: paul.hoskins at precedent.co.uk t: 020 7216 1313 f: 020 7256 0323
> www.precedent.co.uk <http://www.precedent.co.uk>
>
> Voted one of the top 10 best digital agencies in the UK, Revolution Agency
> Survey 2005
>
> This E-Mail is intended for the use of the addressee only and may contain
> confidential information.
> If you are not the intended recipient, you are hereby notified that any
> use or dissemination of this communication is
> strictly prohibited. If you receive this transmission in error, please
> notify us immediately then delete this E-Mail.
>
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