Registration Fee: FREE! (*RSVP required. See below)
Speaker: Carolyn Snyder, Snyder Consulting
Presentation: Bias in Usability Testing
In usability testing, we strive to eliminate bias so that the results will
be accurate. But what is bias anyway? How does it affect our results? What
can we do about it? And are we, as usability specialists, truly objective?
Usability consultant Carolyn Snyder will lead a stimulating discussion about
bias in usability testing - something we encounter on a daily basis but may
not consciously think about. There are many sources of bias in usability
testing, from users to tasks to reporting. Every testing methodology is
biased, and so are we as facilitators. But bias is not something to be
shunned. Instead, we need to understand its sources and weigh its effects.
Sometimes, bias can even be harnessed to serve our purpose. Come to this
presentation and you'll never look at your testing methods the same way
Carolyn Snyder is an independent usability consultant in the greater Boston
area. In the past 12 years she has conducted hundreds of usability tests on
dozens of products and interfaces. Carolyn is the author of the book Paper
Prototyping (she'll give away a copy at this presentation) and co-author of
two books on web site usability. She has a BS in Computer Science and an
MBA, both of which have biased her perspective :-).
You must RSVP to attend, as we have limited space. Send RSVPs to Kyle Pero,
kylepero at usableinterface dot com. You will receive an email confirmation
your name has been added to the list of attendees.
**Endeca (A booth will be available at the meeting to learn more about
Endecas Guided Navigation®, Search, and Analysis solutions were built
around the vision that end-users need simple, zero-training access to all
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tools to widely deploy these new applications. With Endeca, Information
Science meets Computer Science, as we give end-users the optimal tools they
need to find what they need, while providing IT with the first practical
platform to support the many solutions demanded by this wide audience.
**TechSmith, makers of SnagIt, Camtasia Studio and Morae software.
Morae is an all-digital usability testing solution that
makes testing easier, faster, and more affordable. Visit http://www.techsmith.com/phichi and learn why TechSmith sets the standard
for customer experience tools. Nothing else even comes close.