Hi all - I have recently been promoted and tasked with picking a new
title. Sounds fun, but I'm struggling! I'm seeking input from the
list. My internal title (I need to pick the external 'business card'
title) is Product Marketing Manager, my 'products' being all of our
external facing Web portals and interactive tools, CDs etc. Formerly I
was known as "Sr. Marketing Associate: Web Content Producer" which no
longer fits what I do. Roughly, my responsibilities now are:
* Direct user experience design for all interactive products. I
don't create designs myself and don't want my title to convey that. I
manage an external design team including an IA, graphic designer, PM,
creative director. Once we have the design templates and style guides
from the design team, I create rough mock-ups (developers then create
the HTML versions) and make the decisions for the information design
(not graphic design) and flow for all new features, pages etc. I oversee
all the design work to make sure it fits internal technical
requirements, limitations and marketing/branding strategy. I make sure
the internal developers follow design styles and Web standards as
* For all business areas, work with executive leads to assess
their business needs. Then I translate them into functional requirements
and work with the IS staff to develop use cases and technical
* Supervise internal (one-off, smaller tests with our employees
for quick feature tests) and external (bringing in a mobile usability
lab) usability testing and analysis for all Web projects.
* Write all content and manage all incoming requests for content.
* Create organization-wide buy-in for Web standards and user
experience design, planning and financing. On other words, help our
business areas understand UXD and why it's important.
* Participate in all acceptance testing.
So, my new title should be Product Marketing Manager: _______________ or
I can kill the Product Marketing Manager and use something else. We
don't have directors here so I need to stick with terms like manager or
producer or something similar.