Interaction Design Exercises (Amazon's Gold Box)

19 Dec 2005 - 5:43pm
8 years ago
1 reply
641 reads
Bill DeRouchey
2010

I have four guesses.

1. Same as Dave. An awareness tool to show people that there's more than
books and CDs on Amazon.
2. A clearance tool for items that are glutting up the warehouse.
3. A research tool to gauge what types of items customers are -really-
interested in.
4. A good excuse for an animation of a shaking box.

Bill

> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On
> Behalf Of David Heller
> Sent: Monday, December 19, 2005 2:38 PM
> To: IxD Mailinglist
> Subject: Re: [IxDA Discuss] Interaction Design Exercises
>
> [Please voluntarily trim replies to include only relevant
> quoted material.]
>
> I don't remember exactly what we said, but I think it was
> something like ...
> They wanted to move people to think of them as something
> other than a media
> store (books, music, movies) and get them to think of them as
> the megastore
> they are. Ever notice that nothing in the chest was ever media?
>
> Anyway, that was my guess at the time (I think).
>
> Did I win the cupie doll?
>
> -- dave
>
>
> On 12/19/05 5:07 PM, "Jared M. Spool" <jspool at uie.com> wrote:
>
> > Very cool. Thanks for elaborating.
> >
> > One thing jumped out at me:
> >
> > At 04:31 PM 12/19/2005, David Heller wrote:
> >> First, they have a slough of things on their mind.
> >> Someone who nailed this, just said, "I've been thinking
> about the "gold
> >> chest" on Amazon. It isn't working for me.
> >>
> >> She then with my "help" (in this case it was 1 on 1) we
> deconstructed the
> >> purpose of the feature, what makes it tick, and why from a BUSINESS
> >> perspective we speculated why it was there in the first place.
> >
> > What do *you* think the Gold Box business purpose was? (I
> actually know
> > what its original purpose was and what its current purpose
> is -- it was
> > reborn about 7 months ago. I'm curious what y'all came up
> with. Then I'll
> > share what I know -- it's not under NDA.)
> >
> > I understand that what it's real purpose was is probably
> irrelevant to your
> > hiring exercise (or is it?). I'm just curious what you came
> up with. (When
> > I heard the original purpose, I was a bit surprised, 'cause
> it wasn't what
> > I assumed.)
> >
> > :)
> >
> > Jared
> >
> >
> > Jared M. Spool, Founding Principal, User Interface Engineering
> > 4 Lookout Lane, Unit 4d, Middleton, MA 01949
> > 978 777-9123 jspool at uie.com http://www.uie.com
> > Blog: http://www.uie.com/brainsparks
> >
> >
>
> -- dave
>
> David Heller
> http://synapticburn.com/
> http://ixdg.org/
> Dave (at) ixdg (dot) org
> Dave (at) synapticburn (dot) com
> AIM: bolinhanyc || Y!: dave_ux || MSN: hippiefunk at hotmail.com
>
>
>
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Comments

21 Dec 2005 - 8:48am
Thomas Vander Wal
2004

The Gold Box was initially launched to get the people to come back
daily. It was a handful of goodies initially that seemed to be
everything but book and music. It was a sticky toy and it seemed to
work for many.

Much of what was in the Gold Box initially was deeply discounted (not
as deeply as the Friday Sale, which has the deepest discounts) so may
have been for clearance items. The deep discounts could have been to
provide a strong reason to return everyday.

The functionality (gaming and luck/risk) has changed quite a bit. But
they had great things at good prices (picked up a few DVDs).

All the best,
Thomas

On 12/19/05, Bill DeRouchey <bill at flume.com> wrote:
>
> I have four guesses.
>
> 1. Same as Dave. An awareness tool to show people that there's more than
> books and CDs on Amazon.
> 2. A clearance tool for items that are glutting up the warehouse.
> 3. A research tool to gauge what types of items customers are -really-
> interested in.
> 4. A good excuse for an animation of a shaking box.
>
> Bill
>
>
> > -----Original Message-----
> > From: discuss-bounces at lists.interactiondesigners.com
> > [mailto:discuss-bounces at lists.interactiondesigners.com] On
> > Behalf Of David Heller
> > Sent: Monday, December 19, 2005 2:38 PM
> > To: IxD Mailinglist
> > Subject: Re: [IxDA Discuss] Interaction Design Exercises
> >
> > [Please voluntarily trim replies to include only relevant
> > quoted material.]
> >
> > I don't remember exactly what we said, but I think it was
> > something like ...
> > They wanted to move people to think of them as something
> > other than a media
> > store (books, music, movies) and get them to think of them as
> > the megastore
> > they are. Ever notice that nothing in the chest was ever media?
> >
> > Anyway, that was my guess at the time (I think).
> >
> > Did I win the cupie doll?
> >
> > -- dave
> >
> >
> > On 12/19/05 5:07 PM, "Jared M. Spool" <jspool at uie.com> wrote:
> >
> > > Very cool. Thanks for elaborating.
> > >
> > > One thing jumped out at me:
> > >
> > > At 04:31 PM 12/19/2005, David Heller wrote:
> > >> First, they have a slough of things on their mind.
> > >> Someone who nailed this, just said, "I've been thinking
> > about the "gold
> > >> chest" on Amazon. It isn't working for me.
> > >>
> > >> She then with my "help" (in this case it was 1 on 1) we
> > deconstructed the
> > >> purpose of the feature, what makes it tick, and why from a BUSINESS
> > >> perspective we speculated why it was there in the first place.
> > >
> > > What do *you* think the Gold Box business purpose was? (I
> > actually know
> > > what its original purpose was and what its current purpose
> > is -- it was
> > > reborn about 7 months ago. I'm curious what y'all came up
> > with. Then I'll
> > > share what I know -- it's not under NDA.)
> > >
> > > I understand that what it's real purpose was is probably
> > irrelevant to your
> > > hiring exercise (or is it?). I'm just curious what you came
> > up with. (When
> > > I heard the original purpose, I was a bit surprised, 'cause
> > it wasn't what
> > > I assumed.)

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