1. Same as Dave. An awareness tool to show people that there's more than
books and CDs on Amazon.
2. A clearance tool for items that are glutting up the warehouse.
3. A research tool to gauge what types of items customers are -really-
4. A good excuse for an animation of a shaking box.
> -----Original Message----- > From: discuss-bounces at lists.interactiondesigners.com > [mailto:discuss-bounces at lists.interactiondesigners.com] On > Behalf Of David Heller > Sent: Monday, December 19, 2005 2:38 PM > To: IxD Mailinglist > Subject: Re: [IxDA Discuss] Interaction Design Exercises > > [Please voluntarily trim replies to include only relevant > quoted material.] > > I don't remember exactly what we said, but I think it was > something like ... > They wanted to move people to think of them as something > other than a media > store (books, music, movies) and get them to think of them as > the megastore > they are. Ever notice that nothing in the chest was ever media? > > Anyway, that was my guess at the time (I think). > > Did I win the cupie doll? > > -- dave > > > On 12/19/05 5:07 PM, "Jared M. Spool" <jspool at uie.com> wrote: > > > Very cool. Thanks for elaborating. > > > > One thing jumped out at me: > > > > At 04:31 PM 12/19/2005, David Heller wrote: > >> First, they have a slough of things on their mind. > >> Someone who nailed this, just said, "I've been thinking > about the "gold > >> chest" on Amazon. It isn't working for me. > >> > >> She then with my "help" (in this case it was 1 on 1) we > deconstructed the > >> purpose of the feature, what makes it tick, and why from a BUSINESS > >> perspective we speculated why it was there in the first place. > > > > What do *you* think the Gold Box business purpose was? (I > actually know > > what its original purpose was and what its current purpose > is -- it was > > reborn about 7 months ago. I'm curious what y'all came up > with. Then I'll > > share what I know -- it's not under NDA.) > > > > I understand that what it's real purpose was is probably > irrelevant to your > > hiring exercise (or is it?). I'm just curious what you came > up with. (When > > I heard the original purpose, I was a bit surprised, 'cause > it wasn't what > > I assumed.) > > > > :) > > > > Jared > > > > > > Jared M. Spool, Founding Principal, User Interface Engineering > > 4 Lookout Lane, Unit 4d, Middleton, MA 01949 > > 978 777-9123 jspool at uie.comhttp://www.uie.com > > Blog: http://www.uie.com/brainsparks > > > > > > -- dave > > David Heller >http://synapticburn.com/ >http://ixdg.org/ > Dave (at) ixdg (dot) org > Dave (at) synapticburn (dot) com > AIM: bolinhanyc || Y!: dave_ux || MSN: hippiefunk at hotmail.com > > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... discuss at ixda.org > List Guidelines ............ http://listguide.ixda.org/ > List Help .................. http://listhelp.ixda.org/ > (Un)Subscription Options ... http://subscription-options.ixda.org/ > Announcements List ......... http://subscribe-announce.ixda.org/ > Questions .................. lists at ixda.org > Home ....................... http://ixda.org/ > Resource Library ........... http://resources.ixda.org