MindCanvas

28 Dec 2005 - 9:08pm
8 years ago
12 replies
682 reads
Robert Hoekman, Jr.
2005

Anyone here heard o MindCanvas? Anyone using it? Looks interesting ...
just want to see what others think.

-r-

Comments

29 Dec 2005 - 1:10am
Sarah Waterson
2005

Hi Robert,

I worked on a large site redesign this past summer and MindCanvas was
one of the tools we used to conduct a few large-scale open card
sorting exercises. It was great. The analysis deliverables were
fantastic - not only for wrapping our head around the data (we used
the dendogram, VocabularyBrowzer, SimilarityBrowzer and
CategoryMatrix) but the deliverables were integral in communicating
process and technique to a broad audience throughout the organization.

The ability to gather a lot of responses for a card sorting exercise
was key as well - some folks in the organization were skeptical
having too few data points. It was easy for us to just send the
survey to more people without much added cost or time. It was easy to
set up a webex session to remotely observe the sorting and talk with
a few of the folks taking the survey. That's always great to do. We
also found, in general, that the people who completed the "survey"
seemed to have a good time - the UI to do the sorting was super easy
to understand and use. The UI for the analysis tools, however, was a
bit clunky at times (scrolling through the data was weird) but
looking at the screenshots on their site, it looks as though there's
been more tweaking and updates there.

I definitely recommend it. We worked with the folks at Uzanto quite a
bit as well; they too, were terrific to work with.

Cheers,
Sarah

On Dec 28, 2005, at 6:08 PM, Robert Hoekman, Jr. wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Anyone here heard o MindCanvas? Anyone using it? Looks interesting ...
> just want to see what others think.
>
> -r-
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
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29 Dec 2005 - 11:07am
Robert Hoekman, Jr.
2005

Exactly what I wanted to know. Thanks for the info.

-r-

On 12/28/05, SJW <rapidfire at gmail.com> wrote:
>
> Hi Robert,
>
> I worked on a large site redesign this past summer and MindCanvas was
> one of the tools we used to conduct a few large-scale open card
> sorting exercises. It was great. The analysis deliverables were
> fantastic - not only for wrapping our head around the data (we used
> the dendogram, VocabularyBrowzer, SimilarityBrowzer and
> CategoryMatrix) but the deliverables were integral in communicating
> process and technique to a broad audience throughout the organization.
>
> The ability to gather a lot of responses for a card sorting exercise
> was key as well - some folks in the organization were skeptical
> having too few data points. It was easy for us to just send the
> survey to more people without much added cost or time. It was easy to
> set up a webex session to remotely observe the sorting and talk with
> a few of the folks taking the survey. That's always great to do. We
> also found, in general, that the people who completed the "survey"
> seemed to have a good time - the UI to do the sorting was super easy
> to understand and use. The UI for the analysis tools, however, was a
> bit clunky at times (scrolling through the data was weird) but
> looking at the screenshots on their site, it looks as though there's
> been more tweaking and updates there.
>
> I definitely recommend it. We worked with the folks at Uzanto quite a
> bit as well; they too, were terrific to work with.
>
> Cheers,
> Sarah
>
>
>
> On Dec 28, 2005, at 6:08 PM, Robert Hoekman, Jr. wrote:
>
> > [Please voluntarily trim replies to include only relevant quoted
> > material.]
> >
> > Anyone here heard o MindCanvas? Anyone using it? Looks interesting ...
> > just want to see what others think.
> >
> > -r-
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
> > Announcements List ......... http://subscribe-announce.ixda.org/
> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
>
>

29 Dec 2005 - 12:09pm
PetraLynn
2005

I found the product very interesting; in fact, so interesting I
wanted to learn how to purchase either the product or the service.
Guess what? There doesn't seem to be any mention of how to actually
try the product. I find it very disconcerting when companies go to
the expense of producing a site that doesn't even attempt to sell.

Petra

On Dec 29, 2005, at 10:07 AM, Robert Hoekman, Jr. wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Exactly what I wanted to know. Thanks for the info.
>
> -r-
>
> On 12/28/05, SJW <rapidfire at gmail.com> wrote:
>>
>> Hi Robert,
>>
>> I worked on a large site redesign this past summer and MindCanvas was
>> one of the tools we used to conduct a few large-scale open card
>> sorting exercises. It was great. The analysis deliverables were
>> fantastic - not only for wrapping our head around the data (we used
>> the dendogram, VocabularyBrowzer, SimilarityBrowzer and
>> CategoryMatrix) but the deliverables were integral in communicating
>> process and technique to a broad audience throughout the
>> organization.
>>
>> T

Petra Lynn Hofmann, CTT+, M.S. Technical Communication and
Information Design
Learning Design and Presentation

128 Fellows Ct., Apt A
Elmhurst, IL 60126 USA
H +1 630.833.1667
C +1 630.290.5173
petralyn at petrahofmann.com

29 Dec 2005 - 1:33pm
Robert Hoekman, Jr.
2005

Yup - that bothered me too. I'd really like to try it out and find out about
pricing info, but there's nothing on the site about it. And I don't really
want a demo from the company (which IS offered) because then I'd be stuck in
a sales pitch when all I want is to passively review the tool.

That said, I do have Flash chops, and I could create something similar
myself without a heck of a lot of effort (a couple of weeks worth of night
and weekend work would probably get me the essentials). Technically, it's
not an incredibly difficult thing to build.

-r-

On 12/29/05, Petra Hofmann <petralyn at petrahofmann.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> I found the product very interesting; in fact, so interesting I
> wanted to learn how to purchase either the product or the service.
> Guess what? There doesn't seem to be any mention of how to actually
> try the product. I find it very disconcerting when companies go to
> the expense of producing a site that doesn't even attempt to sell.
>
> Petra
>

29 Dec 2005 - 1:40pm
PetraLynn
2005

It seems to me, spending all the time and money to create an
apparently useful product and then not pitch it seems entirely
wasteful of the whole process. Furthermore, they make a poor case
for why I should purchase from them rather than contract with
someone, such as yourself, for the functionality. Oh well, this just
proves there's a place for sales and marketing people on the web.

P

On Dec 29, 2005, at 12:33 PM, Robert Hoekman, Jr. wrote:

> Yup - that bothered me too. I'd really like to try it out and find
> out about pricing info, but there's nothing on the site about it.
> And I don't really want a demo from the company (which IS offered)
> because then I'd be stuck in a sales pitch when all I want is to
> passively review the tool.
>
> That said, I do have Flash chops, and I could create something
> similar myself without a heck of a lot of effort (a couple of weeks
> worth of night and weekend work would probably get me the
> essentials). Technically, it's not an incredibly difficult thing to
> build.
>
> -r-
>
>
> On 12/29/05, Petra Hofmann <petralyn at petrahofmann.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> I found the product very interesting; in fact, so interesting I
> wanted to learn how to purchase either the product or the service.
> Guess what? There doesn't seem to be any mention of how to actually
> try the product. I find it very disconcerting when companies go to
> the expense of producing a site that doesn't even attempt to sell.
>
> Petra
>

Petra Lynn Hofmann

petralyn at petrahofmann.com

29 Dec 2005 - 3:03pm
Robert Hoekman, Jr.
2005

Agreed.

Well, if I ever decide to build something like this myself, I'll be sure to
sell it properly. :)

-r-

On 12/29/05, Petra Hofmann <petralyn at petrahofmann.com> wrote:
>
> It seems to me, spending all the time and money to create an apparently
> useful product and then not pitch it seems entirely wasteful of the whole
> process. Furthermore, they make a poor case for why I should purchase from
> them rather than contract with someone, such as yourself, for the
> functionality. Oh well, this just proves there's a place for sales and
> marketing people on the web.
> P
>

29 Dec 2005 - 3:14pm
Pradyot Rai
2004

Folks,

Can you post the URL of the the tool you are talking about.
My guess is you are prabably talking about
(http://www.themindcanvas.com/), but then it has Demo right there.

Am I looking at right one?

On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> Agreed.
>
> Well, if I ever decide to build something like this myself, I'll be sure to
> sell it properly. :)

29 Dec 2005 - 3:23pm
Robert Hoekman, Jr.
2005

That's the one. Sorry for not posting it earlier.

-r-

On 12/29/05, prady <pradyotrai at gmail.com> wrote:
>
> Folks,
>
> Can you post the URL of the the tool you are talking about.
> My guess is you are prabably talking about
> (http://www.themindcanvas.com/), but then it has Demo right there.
>
> Am I looking at right one?
>
>
> On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
> > [Please voluntarily trim replies to include only relevant quoted
> material.]
> >
> > Agreed.
> >
> > Well, if I ever decide to build something like this myself, I'll be sure
> to
> > sell it properly. :)
>

29 Dec 2005 - 3:24pm
Robert Hoekman, Jr.
2005

Yes, there is a Flash demo for each piece of the solution on the site, but
that's not nearly as valuable as being able to actually "handle the goods".
And there's no pricing or purchase info.

-r-

On 12/29/05, prady <pradyotrai at gmail.com> wrote:
>
> Folks,
>
> Can you post the URL of the the tool you are talking about.
> My guess is you are prabably talking about
> (http://www.themindcanvas.com/), but then it has Demo right there.
>
> Am I looking at right one?
>
>
> On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
> > [Please voluntarily trim replies to include only relevant quoted
> material.]
> >
> > Agreed.
> >
> > Well, if I ever decide to build something like this myself, I'll be sure
> to
> > sell it properly. :)
>

29 Dec 2005 - 3:27pm
Dave Malouf
2005

You got it right Prady.

To everyone else, I realize it is a bit slow being the Winter holiday season
and all, but some people are going to come back to their mailboxes and find
this little back and forth in it quite irrelevant. Yes, we got the point
about the sales link.

BTW, one of the creators of this service John Boutelle wrote up on his blog
interesting tidbits he discovered when going through the process of creating
these tools. His blog is at: http://www.jonathanboutelle.com/

-- dave

On 12/29/05 3:14 PM, "prady" <pradyotrai at gmail.com> wrote:

> [Please voluntarily trim replies to include only relevant quoted material.]
>
> Folks,
>
> Can you post the URL of the the tool you are talking about.
> My guess is you are prabably talking about
> (http://www.themindcanvas.com/), but then it has Demo right there.
>
> Am I looking at right one?
>
>
> On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
>> [Please voluntarily trim replies to include only relevant quoted material.]
>>
>> Agreed.
>>
>> Well, if I ever decide to build something like this myself, I'll be sure to
>> sell it properly. :)
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

-- dave

David Heller
http://synapticburn.com/
http://ixdg.org/
Dave (at) ixdg (dot) org
Dave (at) synapticburn (dot) com
AIM: bolinhanyc || Y!: dave_ux || MSN: hippiefunk at hotmail.com

29 Dec 2005 - 3:31pm
PetraLynn
2005

Furthermore, they could do a much better job of explaining how this
product is useful. i.e. WIIFM, how does it improve or benefit the
user be direct demonstration.

P

On Dec 29, 2005, at 2:24 PM, Robert Hoekman, Jr. wrote:

> Yes, there is a Flash demo for each piece of the solution on the
> site, but that's not nearly as valuable as being able to actually
> "handle the goods". And there's no pricing or purchase info.
>
> -r-
>
>
> On 12/29/05, prady <pradyotrai at gmail.com> wrote:
> Folks,
>
> Can you post the URL of the the tool you are talking about.
> My guess is you are prabably talking about
> (http://www.themindcanvas.com/), but then it has Demo right there.
>
> Am I looking at right one?
>
>
> On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
> > [Please voluntarily trim replies to include only relevant quoted
> material.]
> >
> > Agreed.
> >
> > Well, if I ever decide to build something like this myself, I'll
> be sure to
> > sell it properly. :)
>

Petra Lynn Hofmann, CTT+, M.S. Technical Communication and
Information Design
Learning Design and Presentation

128 Fellows Ct., Apt A
Elmhurst, IL 60126 USA
H +1 630.833.1667
C +1 630.290.5173
petralyn at petrahofmann.com

29 Dec 2005 - 4:50pm
Rashmi Sinha
2005

Several people sent me a link to this thread, so just joined to chime
in. I am one of the creators of MindCanvas.

We are in the Beta phase and have been taking things slowly. Idea
being to do some studies, be flexible, learn through feedback &
experience, and let information disseminate by word of mouth rather
than a huge marketing push. We are very much listening to feedback
and responding to it. We had planned links to live studies in the new
year, but I hope to post it later today/tomorrow.

MindCanvas is a different type of research offering. The Remote
research methods (OpenSort, Divide-the-Dollar etc.) catch the most
attention, but there is a lot more to it. Its a pretty extensive
system. Each method is designed to address specific research
questions, with the analysis & deliverables geared towards
interpreting, sharing the research findings and making design decisions.

Pricing depends on what you are interested in. Email me
(rashmi at uzanto.com) whether you have specific questions or are just
looking for general information.

As a note, we are regularly doing live demos of MindCanvas using
Webex. It takes about 30 mins and you get to see the whole thing. (We
have timings suitable for Europe as well in case you are interested.)

Robert, Petra and others, thanks for the feedback :->

-rashmi

>You got it right Prady.
>
>To everyone else, I realize it is a bit slow being the Winter holiday season
>and all, but some people are going to come back to their mailboxes and find
-- dave

On 12/29/05 3:14 PM, "prady"
<<http://lists.interactiondesigners.com/listinfo.cgi/discuss-interactiondesigners.com>pradyotrai
at gmail.com> wrote:
>> Can you post the URL of the the tool you are talking about.
>> My guess is you are prabably talking about
>> (<http://www.themindcanvas.com/>http://www.themindcanvas.com/),
but then it has Demo right there.
>>
>> Am I looking at right one?
>>
>>>On 12/29/05, Robert Hoekman, Jr. <mmbeta at gmail.com> wrote:
>>> Agreed.
>>>
>>> Well, if I ever decide to build something like this myself,
>>> I'll be sure
>>> to
>>> sell it properly. :)

o----------o---------o--------o-------o
Rashmi Sinha, Ph.D.
my new research toy: www.themindcanvas.com
work:www.uzanto.com
blog: www.rashmisinha.com
o-------o-------o------o-----o----o--o
Co Program Chair - BayCHI
www.baychi.org
o-------o-------o------o-----o----o--o

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