February IxDA NYC Event: Marc Rettig Presents "Interaction Design is Language Design"

27 Jan 2006 - 2:58pm
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Ashley LaFrenais

Don't miss this special IxDA NYC Monthly Gathering on February 14!
Come share your passion for interaction design!

Marc Rettig Presents “Interaction Design is Language Design”

In this seminar Marc Rettig will explore the idea that when people
use an interface, they are engaging in an act of language use.
Designing an interface, therefore, amounts to designing a new
language. Designers associate symbols with meanings. They create ways
for people to use symbols in sequence to express complicated
meanings. But what meanings? What symbols? What sequences? Can we do
better than seat-of-the-pants answers to those questions? The notion
of a "design language" has been with us for years, but if we take the
idea seriously, perhaps ideas and frameworks from linguistics can
help us design *better* interfaces.
The goal of topic is to create a grounded practice using the explored
principles. The seminar is not meant to be a completed theory, but a
work in progress that participants get to explore with Marc during
the seminar and after on their own work.


When: Tuesday, February 14, 2006, 6:30 – 8:30 pm
Parsons Design Lab
55 W. 13th St. on the 9th Floor
(map info: http://tinyurl.com/b26u2 )
Getting There:
F, V, L at 14th & 6th Ave.
N, Q, R, W, 4, 5,6, or L at 14th & Broadway


$25 in advance; $40 @ the door (if space is available)
(A rare IxDA event to help cover speaker travel costs)

We only have about 40 spaces available for this event, so to secure
your space, please RSVP to nyc (at) ixda (dot) org with your name and
email address. We will send you a confirmation email containing
information on how to pay your registration fee. Your space is not
guaranteed until you have paid. If you are bringing guests, please
send us each guests’ name and email address so that we can email them
as well.


Marc Rettig is a founding principal of Fit Associates
(www.fitassociates.com). After a twelve-year career as a software
developer, Marc is now thirteen years into a second career as a
designer, educator, and researcher. As someone committed to shipping
"design that fits people's lives," Marc's work is to facilitate
interdisciplinary efforts to translate customer research into good
design and strategy. His clients include Whirlpool, BBC, the U.S.
Army, Crate and Barrel, and Microsoft. He has taught both lecture and
studio courses at Carnegie Mellon's Graduate School of Design (where
he was the 2003 Nierenberg Distinguished Chair of Design) and the
Institute of Design, IIT, in Chicago.

Marc has an undergraduate degree in Anthropology and Linguistics, and
completed requirements for a Master's in Computational Linguistics at
New York University. Marc frequently speaks and conducts hands-on
workshops in industry and academic settings around the world. He
serves on the advisory boards of the Interaction Design Association,
UXNet, and Rosenfeld Media.


The Interaction Design Association (IxDA) is a non-profit
professional organization whose focus is promoting both the field of
interaction design and the interests of an international community of
practitioners, managers, educators, and students of interaction
design. Our organization’s goals are to:

- Communicate the unique perspective that interaction design brings
to both industry and the broader design community
- Promote awareness of the discipline, craft, and value of
interaction design among business leaders, academia, consumers, and
our colleagues
- Advance the discipline of interaction design by encouraging the
adoption of innovative methods
- Encourage and recommend high standards of practice among
interaction design professionals
- Help establish standards for academic programs in interaction design
- Develop an active, close-knit community of interaction design
professionals worldwide

For more information about IxDA, or if you are interested in getting
involved, contact us at nyc (at) ixda (dot) org or visit our web site
at http://www.ixda.org.

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