Portland, OR Design Research Tutorial Opportunity

7 Mar 2006 - 1:18pm
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leo.frishberg a...


On Saturday, March 18, the Portland IxDA community has the rare
opportunity to participate in an intensive tutorial/workshop:
"Expression into Facts: Practical statistics in Design Research". Led
by 20 year veteran of product design, Dr. Tom Cocklin, the workshop will
cover such issues as when to research and when not, how to ask the right
kinds of questions, basics of the scientific method and experimental
design, validity vs. reliability and more. Fundamentals are tied to
practical, real-world exmaples to illustrate the power and pitfalls of
statistics in design research.

In addition to improving their understanding of statistical methods in
their own work, past participants in this workshop comment that it has
improved their ability to position their services to both clients and
internal stakeholders.

Hosted by CHIFOO and the Paramount Hotel, the all day event includes
lunch. Professional and student discounts available.

For more details see http://chifoo.org/pages/programs/2006/0318.html.

Leo Frishberg

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