I was wondering if anyone had conducted any research or could refer me to
research on search results page design.
In particular I'm interested in any design strategies to prioritise paid
search results. For instance in eBay there is a visual prioritisation given
to companies that pay to have their adverts on the site.
To many site users having paid adverts promoted too heavily is a big
turn-off, and devalues the search engine. On the other hand if so little
promotion is given to paid adverts then companies are less likely to pay for
the privilege. So what is the happy medium in terms of design?
So yes, anyone got any recommendations? Or has anyone got any hard research
they can direct me to?