Critique Requested: Cooper InteractionDesignerTest
7 Apr 2006 - 12:37pm
9 years ago
>> A redesign would be very expensive given the huge install base. >> Sometimes a simple solution is better and cheaper.
Agreed, given that there are more than a million ATM/ABMs worldwide (according to the ATMIA), with each costing at least USD10000, perhaps it's not a stretch to assume a complete re-design to be out of scope in this case study ;-)
The fact that some of their customers have difficulty inserting their card into the machine is likely not compelling enough for a bank to redesigning and redeploying its network of ATMs, especially since in several countries they do not charge their customers to use these machines. (granted, there
is an inherent cost saving).