Balancing SEO and design requirements on Ecomm websites

10 May 2006 - 1:55am
626 reads
Mimi Knowles

Hi All -

I am currently working with a client that is trying to get better at incorporating good usability design into their web presence but they are struggling with balancing the requirements from the SEO (Search Engine Optimization) group which are primarily around the density and frequency of particular keywords and phrases with the design elements which tend to be less text-based and more focused on directing the eye with design techniques and using graphics which may not be as search engine-friendly.

This is a hospitality company that wants to attract customers with engaging design as well as rank high in the search engine results.

Have any of you found a good way to balance out the SEO and usability design requirements?

Many thanks,

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