What is the best way to merge qualitative and quantitative data?
1 Mar 2010 - 2:42pm
5 years ago
Good Afternoon IXDA…
I could really use your expertise to help me answer this question…
I am working with an ecommerce client on ways for them to integrate qualitative data (surveys, usability testing, interviews, etc.) with quantitative data (google analytics, coremetrics, keynote performance data and even SEO data). We are really looking for the interplay of these two data types.
We need to integrate the reporting and come up with KPIs that help management see and monitor the big picture. The idea isn’t to report on Customer Satisfaction separate from Conversion, but to rather bring these types of KPIs together into a management dashboard.
The most import thing is that we are able to derive actionable insights from our work.
So what is the best way to merge qualitative and quantitative data? Any suggestions, examples, best practice references would be OHH so appreciated.