Multiple Add to Cart/List in eCommerce

2 Mar 2010 - 10:51am
5 years ago
7 replies
1642 reads
Renata Phillippi

Hi all - 

I am looking for some sites/examples where users are allowed to add multiple items to a cart or wishlist at the same time from search results/browsing rather than having to drill down to product detail. Does anyone have any ideas/examples?

Thanks in advance!



2 Mar 2010 - 12:22pm

what about checkboxes and an "add to cart" button that is disabled until you check at least on item?

2 Mar 2010 - 1:01pm
Renata Phillippi

The lead on the project doesn't like the checkboxes. Though I admit I am leaning more and more towards them. Besides are they adding to cart or to list?  How do we differentiate?  I thought about highlighting items you want to add to cart or list then a dropdown to choose which one you are adding to. Next step is a pop over which allows you to choose the order or list you want to add items to.  However that was considered too much functionality. Hence I am stuck at this point. 

2 Mar 2010 - 2:29pm

Something like this?

2 Mar 2010 - 2:31pm

Or another example using Yahoo's store:

2 Mar 2010 - 2:35pm
Renata Phillippi

Yes Scott! However, you don't know of any that are similar but add to wishlist do you? Or add to wishlist or cart?

2 Mar 2010 - 6:13pm
Stephen Holmes


I've always liked e-bay's "Watch this item" function in the search results - it changes to "You are watching this Item" when clicked on, so doing something similar would be useful to me. It could be done for both your wishlist and for adding  to the cart by using two prompts:

For Wish-list

Default state is "Add to my wish-list"

Clicking turns it to "This item is on my wish-list"

For Buy

Default state is "Add to my shopping cart"

Clicking turns it to "This item is in my shopping cart"

The idea is that the person can keep shopping without having to load a list or a shopping cart. It always annoys me when I'm taken out of the browsing screen once I commit to a purchase - I don't grab one thing off the shelf at a store and go and put it on the counter then go looking again! 


4 Mar 2010 - 5:09am
Jonathan Attias

Stephen: I like your solution. So long as there's enough space around the item for the extra text, it keeps the user focussed on each item as they run through the list. Neat and very clear at a glance, especially with additional icons to indicate whether each item is on the cart and/or a wish list.

Handling multiple wish lists would need further thought. When I'm browsing Amazon, I'm usually either looking for stuff for myself or for someone else in my family, rarely a mix at the same time. So I'm constantly using the "move to xyz wish list" button after adding stuff.

So one option would be to select an 'active wish list' from a drop-down somewhere on the page (and remember this setting when moving between pages). The text then becomes "This item is on my xyz wish list". Of course, if there's only ever one wish list allowed then this isn't an issue.

Something else to consider is being able to set the 'how much do I really want this' priority at the time of adding an item to the wish list since that's often the best time to capture the feeling. A simple way of doing that would be with small, unobtrusive +/- 'vote' style icon buttons or other rating scheme that only shows when the item is actually on a wish list.

Just my thoughts!


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