Usability Training in Hong Kong: HFI's "The Science and Art of Effective Web and Application Design" Mar 24-26 2010

3 Mar 2010 - 10:27am
2483 reads
Yogesh Tadwalkar

Course details and brochure:


Course Special: Free Screen Evaluation by HFI Experts

A great new feature of HFI courses is that you can submit up to 2 screens/interfaces from your website or web application you think are critical (e.g. Home page, Product Page, Shopping Process, Intranet Application Screens, etc.) and HFI experts will conduct a usability review of the screens for you and discuss it during the course. What's more, HFI will also provide you redesign prototypes of the screens.

Screen evelautions done in past courses have not only helped participants identify problem areas in designs and see how improvements can be made; but also enabled them to do management presentations and communicate the effectiveness of usability process to all stakeholders in their organization. Upon request, HFI can also come down for a management presentation.

Course Objectives

    •    Identify, select, and implement appropriate navigation models used to build intuitive navigation structures;
    •    Make better decisions and recommendations to improve visual design, including: layout, color, graphics and icons, and text;
    •    Implement effective usability-based information architecture and content presentation;
    •    Ensure intuitive interaction through appropriate UI control selection and error and feedback design;
    •    Increase design efficiency using Web and application standards.

What You Get

    •    A comprehensive student manual
    •    A Workbook and Resource Guide that contains:
    •    Course exercises
    •    Useful publication and Web site references
    •    User interface control selection guide
    •    Glossary with annotations and illustrations
    •    Quick reference job aids
    •    Customized course materials for Hong Kong region: In addition to international best practices, participants will learn through several engaging examples and case studies from Hong Kong and around, including projects executed by HFI in Hong Kong and Greater China.

Who Should Attend

Those involved in the design and development of Web, e-commerce, informational and promotional sites, Intranets, and applications.

Course fees

HK $8,000 per participant (Includes course attendance, course kit, buffet lunch, coffee and snacks.)
Early Bird Discount: Save HK $500 (Pay only HK $7,500 if you register on or before 7th March 2010)
Group Discounts: Save HK $1000 (Pay only HK $7,000 per participant if 2 or more attend from the same company)


Email us at with the following information:
Name of participant
Contact number
Email address
Company / organization
If you’d like more information, feel free to call Ada Yuen at (852) 6259-0824 or email us at

Testimonials: What past participants are saying!

“Having been in the design industry for quite a while, I noticed that due to lack of usability inputs, most of our projects needed massive re-design, backtracking or repetitive modifications – very time consuming and costly affairs. From this perspective, HFI's training was very effective. Now, I have more confidence and required skills to address usability challenges." -- Chow Sok Mui Murie, Senior Creative Consultant, NCS, Singapore

“There were key takeaway points that I have as a result of the course and that made it worth the 3 days from a ROI perspective. The instructor was deeply knowledgeable and enthusiastic about the subjects covered which increased the enjoyment and learning environment of the course.” -- Lena Dobreci, Product Development Manager, Global Sources

About the Trainer - Jianming Dong, PhD

Jianming Dong, PhD. has over 12 years of industry experience of managing and conducting leading-edge user experience research and design at IBM, eBay/PayPal and HFI.

Dr. Dong’s professional expertise covers broad areas in Human-Computer Interaction and user experience research methodologies. Aside from many years of user research and design experience in the US, Dr. Dong has also been mind leader in international research and cross-cultural design. He has been in charge of many international research projects in his career. He has directly researched over 1000 users worldwide. These projects provided important directions to product design and strategy.

Jianming Dong is now Managing Director of HFI Greater China. He is responsible for developing business strategies, managing the operations and delivering top technical programs for HFI Greater China Office, Dr. Dong received his PhD from Purdue University in 1997.

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