Best practice and/or thoughts on using videos in e-commerce website?
4 Mar 2010 - 7:50am
2 weeks ago
I'm looking for inspiration on how to use video in a "new and creative way".
My client has acknowledged the importance of video. (Great!) and would like to use video in a new and improved way on their e-commerce site! (But how!?)
So, here I am... Looking for best practices on using video in both product presentation AND in order to generate traffic to the website. The site is a large e-commerce site with all kinds of products to your house; from furniture to arts and crafts...
I would really appreciate any kind of best practice, examples of do's and dont's and your thoughts on:
1. Using video in presenting products (present the product or the use of product or using testimonials, as well as the length of video, type of video, storytelling etc.)
2. Using video in order to generate traffic to the website through "alternative" or secondary content in the videos... E.g. non-product related content videos that link to products. . What kind of content would be appropriate to use in a video v/s "normal content on the site? etc.