As a creative web designer, you will probably jobless in the near future; because variety of web layouts, iconography and interactivity has already invented and tested within the past 20 years. You may only experiment new graphic styles; but not more then that… Regardless, your boss, your customers or the users still demand on your innovations to be impressed, but it isn’t so easy as before. So how can you reflect to the demand on innovation? What can you do to be alive in design market?
There are some tactical solution: exercises on an unrelated object and a concept, re-reading the past and disabling environment.