[Plug] The Power of Play: Using Fun to Increase Engagement and Drive Viral Distribution - Saturday 03/27 - Campbell, CA

10 Mar 2010 - 3:16pm
6 years ago
1 reply
1503 reads
  • Have you ever wondered what makes a game go viral?
  • Which features of your products improve engagement?
  • How would you redesign Pac-Man?

Nicole Lazzaro of XEODesign is guiding a day-long workshop on The Power of Play. She'll walk us through The Four Keys to Fun, lead hands-on exercises in Player Experience Design, and give you an opportunity to work on bringing fun to your own outstanding projects.

Will Wright, Creator of The Sims called Nicole's GDC talk on The Four Keys to Fun the "Most informative talk at GDC.
Every designer should learn how to read this language."

This workshop is ideal for interaction designers, game developers, community & product managers, and instructional designers.

WHAT: The Power of Play
WHO: Nicole Lazzaro
WHEN: Saturday, March 27, 9:30am PT
WHERE: Campbell Community Center in Campbell, CA
COST: $170 for BayCHI members, $200 for non-members
DETAILS: http://www.baychi.org/calendar/20100327/
REGISTRATION: http://baychi20100327.eventbrite.com/

Curious about the four Keys to Fun? Download the white paper: Why We Play Games: Four Keys to More Emotion Without Story (PDF).


Abi Jones
BayCHI Publicity Chair
http://baychi.org | Twitter: @baychi


14 Mar 2010 - 2:40am

Very interesting topic. Cool

Hope Nicole Lazzaro come to China to spread their ideas on this topic one day!


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