Best Bets in search results - integrated or separate?
22 Mar 2010 - 10:10pm
3 years ago
About to design a search results page for a site search, which will include Best Bets (results that are promoted manually for particular search terms). I'd appreciate your thoughts on whether the Best Bets should be:
integrated into the 'organic' search results, or
shown separately, in the same way that Google and other search engines show their paid results separately from the paid results.
The Best Bets are not ads - they are an attempt to provide better results for the user.
I'm leaning towards integrating them, as I think it places less cognitive load on the user. If the Best Bets are separate, the user has to decide whether to pay attention to the Best Bets or the organic results. But if they're integrated and shown as the first X results, the user just starts at the top of the result set and works their way down.