Landing Page Inspiration

9 Apr 2010 - 6:25pm
4 years ago
10 replies
3004 reads
Erica Osher
2010

Hi Everyone,

I am working on some Landing Page templates for an upcoming press release.  We are looking to introduce people to new functionality and are not an ecommerce site.  I am having a little trouble getting started and am looking for some inspiration/best practices.  The functionality is an advanced search for doctors.


Any great examples or thoughts on great landing pages?  Do you think it's useful to put forms on a landing page or should it just be a message and a button?

Thanks!

Comments

9 Apr 2010 - 8:21pm
dszuc
2005

Some thoughts here:

Home Page Design - http://www.uxmatters.com/mt/archives/2007/08/home-page-design.php

rgds,

Dan

 

10 Apr 2010 - 3:02pm
jcegordon
2010

I've been using http://unbounce.com/ to create my landing pages:

http://www.ibriteapp.com

super easy to use and looks great in all browsers.

jen :)

 

12 Apr 2010 - 11:45am
Erica Osher
2010

Thanks for the reply!  Unbounce sounds really interesting.  I'm not sure how it would tie into our system, but am interested in playing with it.

Also, I like the video for your app :D Good luck!

11 Apr 2010 - 6:06pm
socialamigo
2010

 

In the case of "advanced search" for doctors, it may serve you better to be incredibly focused on the conversion path you want them to take. This means deciding what the conversion goal is - sign-up for more info - opt-in for email contact/campaign - free subscription - etc. Then I would take a hard look at the pitch / offer being used - and design the content so that it's short and sweet and then point it at the conversion point.

In my experience, forms work well for sign-ups right on the page (right-column) giving them the pitch with bullet points (features/benefits) in the bulk of the Main Column (left-&-center)
Here are some resources that may help:
http://bit.ly/9CaYnJ
http://bit.ly/aWq7Yk - these are podcasts with Tim Ash - Landing Page Guru
http://bit.ly/dhY3Gw - futurenowinc
http://bit.ly/9ZIc70
If the traffic is going to be driven to the Landing Page from PPC campaign, then you really should think out whether you want to map two, four, or more pages with subtle changes between them (multi-variate testing). Starting the campaign with different ads all going to one / the same page will help determine to some degree what the doctors are biting on and once this is narrowed down you can begin to figure out whether the "visual" of the Landing Page needs tweaking. Remember, some of these really advanced Landing Page Optimization products like those offered by Omniture might create 100 or more variations to test in a campaign. You may not have the budget for this, so start simple - don't go overboard on visuals - stay within your brand and voice.
Good Luck.

socialamigo

 

12 Apr 2010 - 11:51am
Erica Osher
2010

Wow, thanks for all the links.  The podcasts are a great resource!

We are definitely going to do multivariate testing on these.   We are more concerned with getting people to use the search than with registrations, so the form would actually be a search partial with options for choosing preferences. 

I agree that particularly for these initial tests that we will keep the visual design pretty simple so that we can focus on messaging. 

12 Apr 2010 - 9:15am
Anonymous

I think that having a clear and concise directive is important. I also like the idea of buttons to take them to the forms. It may look more organized this way. Good luck and let us know how it turns out.

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13 Apr 2010 - 11:51am
bmeunier
2007

Stop searching for inspiration and get to work. If you can put it on the web, you can test it. Get something done and test it.

30 May 2010 - 6:34am
nabinbuzz
2010

Common wisdom is that you lose 30% of your respondents for each registration field. A good rule of thumb I find is ask for only the data the user thinks you'll need to go about your business. Some thoughful tips here: http://www.wdfm.com/marketing-tips/landing-pages.php

keep it very focused and pretty simple while doing your landing page optimization. Use short paragraphs and bullet points. Offer crisp value propositions to readers that pay off the question in their minds.

Simplicity is the Key.

30 May 2010 - 10:06am
Anne Hjortshoj
2007

30%? where did this data point come from? Seems a bit arbitrary/ removed from context to me.

Genuinely curious,

-Anne

On May 30, 2010, at 8:18 AM, nabinbuzz wrote:

> Common wisdom is that you lose 30% of your respondents for each > registration field. A good rule of thumb I find is ask for only the
> data the user thinks you'll need to go about your business. Some
> thoughful tips here: http://www.wdfm.com/marketing-tips/landing-pages.php > > keep it very focused and pretty simple while doing your landing page
> optimization [1]. Use short paragraphs and bullet points. Offer
> crisp value propositions to readers that pay off the question in
> their minds. > > Simplicity is the Key. > >

29 Jul 2010 - 3:26pm
DRoss
2010

Hi, was googling and found this post. A friend and I just launched a gallery for landing page design inspiration. It's still in its infancy but could be of help to people here.

Check it out at: http://landing-page-gallery.com

 

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