I currently work for a Fortune 500 company as a User Experience
Designer/Manager. I was brought in to help enhance the user experience
of certain applications both web and desktop. My problem is not many
people see the value of user experience. As with most public companies
they only care about the bottom line. UX is looked as an expense and not
an investment. I wanted to ask if anyone here had compelling data about
what Fortune 500 companies are spending on UX and the return on
investment they are seeing. I am hoping that if I can show the financial
benefits of investing money into a better experience, my job will
become a lot easier. Any links or input would be greatly appreciated!
Also it would be nice if anyone had pointers for convincing technically
minded bean counters the importance of a well thought out user
As a side note, they always mention iPhone like experience. I guess
they think the iPhone experience was an idea on a powerpoint that came
to fruition in 3 weeks without a financial investment.