Web billboards -- usability of viz/interaction; examples

15 Apr 2010 - 8:13pm
965 reads
paul turner

Hi all,

I'm looking for examples of and usability research about web billboards that appear on homepages of corporate sites. I'm especially interested in any usability testing that you've done regarding billboards, and about web analytics regarding alternative approaches to billboard designs.

Let's say there are two high-level categories of web billboards, static and interactive:

Static billboards

  • Static billboards whose images and text illustrate a single concept -- for example, http://www.johnhancock.com/
  • Static billboards that illustrate multiple concepts and use some kind of divider between them -- for example, http://www.etsy.com/


Interactive billboards


Thanks in advance for your help!

Paul Turner
User Experience practitioner

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