Recommendations for getting people to give their postal code
20 Apr 2010 - 1:51pm
3 years ago
I have a quiz where people fill out 15+ questions to find out what kind of traveller they are. My client would like to ask them for their postal code, so that they can ultimately send people information and offers that are customized to their traveller type and location. They would also like the postal code to validate the geo segmentation research about the traveller type differences by location.
Quiz respondents are not asked for their full mailing address. They have an option to opt in to receive further information by providing an eMail address.
Does this group have any suggestions/opinions/observations about how people react to being asked for a postal code in that context? There is a bit of a value proposition in that they would receive information highly relevant to them (as opposed to a lot of noise).
Do you think we should move the postal code request to be included (and associated to) the opt-in/email question. Relating it to more relevant information?
Any ideas how to respectfully approach this for the people taking the quiz in a way that maximizes the number of people who provide a valid postal code?