Re: [IxDA] AB testing non-public low-fi prototypes

29 Apr 2010 - 10:07pm
717 reads
Stephen Collins

On Fri, Apr 30, 2010 at 11:32 AM, lisa herrod wrote: > Just wondering if anyone has conducted AB testing on > prototypes? As we're reviewing low-fi prototypes they can't be linked > to the client domain.

Paper or electronic?

I did some recent low-fi/mid-fi testing using Silverback, which worked really nicely. Of course, you're limited to Mac. Not sure what the Windows equivalent would be.

> My personal preference is to do one-to-one interviews but I need to review > this as an option.

Yours and mine both. Is it the recruitment that's the hurdle, or the testing environment?

> I'm aware of Ethnio but the client does not want to take this approach of > recruiting directly from the site.

I kind of get that. But it can be a hurdle.

> My questions are: > What low cost options do we have for recruitment and what's the fastest way > to get eyes on the page?

You've always got the "finger in the air" approach - ask somewhere online - your blog, a community you're a part of (with low UXer population), Twitter (this one I have done, successfully).

> How do we incentivise?

Ask for it as a favor is an option, though not necessarily as good as formal recruitment (YMMV, mine has). Ring around folks you know. Ask the client for a list of stakeholders you can ask. I've tested and been a tester several times this way.

Otherwise, offer a small incentive - a voucher somewhere or similar, which is something I've done.

Steve Krug approach - grab someone in the hall (park, street, etc.), put them in a room, test, feedback.

Was that what you were looking for?


Stephen Collins | +61 410 680722 | @trib

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