Re: [IxDA] AB testing non-public low-fi prototypes
29 Apr 2010 - 10:07pm
On Fri, Apr 30, 2010 at 11:32 AM, lisa herrod wrote:
> Just wondering if anyone has conducted AB testing on
> prototypes? As we're reviewing low-fi prototypes they can't be linked
> to the client domain.
Paper or electronic?
I did some recent low-fi/mid-fi testing using Silverback, which worked
really nicely. Of course, you're limited to Mac. Not sure what the
Windows equivalent would be.
> My personal preference is to do one-to-one interviews but I need to review
> this as an option.
Yours and mine both. Is it the recruitment that's the hurdle, or the
> I'm aware of Ethnio but the client does not want to take this approach of
> recruiting directly from the site.
I kind of get that. But it can be a hurdle.
> My questions are:
> What low cost options do we have for recruitment and what's the fastest way
> to get eyes on the page?
You've always got the "finger in the air" approach - ask somewhere
online - your blog, a community you're a part of (with low UXer
population), Twitter (this one I have done, successfully).
> How do we incentivise?
Ask for it as a favor is an option, though not necessarily as good as
formal recruitment (YMMV, mine has). Ring around folks you know. Ask
the client for a list of stakeholders you can ask. I've tested and
been a tester several times this way.
Otherwise, offer a small incentive - a voucher somewhere or similar,
which is something I've done.
Steve Krug approach - grab someone in the hall (park, street, etc.),
put them in a room, test, feedback.
Was that what you were looking for?
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