[Event Recap] IxDA Chicago April Event

6 May 2010 - 2:32pm
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Chicago IxDA4

Over 80 people attended our April event, "Creating Extraordinary Experiences: How planning inspires greatness" held at Critical Mass' (CM) Chicago location. A full recording of the event can be viewed at: http://www.ustream.tv/recorded/6347010

The event began with CM's David Stallsmith introducing us to the art of account planning. He provided a survey of the agency model, from its history to its digital evolution in the information age, along with an introduction to the "Planning Hall of Fame": Pollitt, Chiat, Newman and Doblin. We learned that planning is more than just Gantt charts, due dates, milestones and best guesses. To successfully plan for a client account involves a broad appreciation of the client's business goals and their customers' needs. Indeed planning and UX do go hand-in-hand to create great user experiences.

Val Cohen and Christine Templeton then walked us through their application of the planning process for several of CM's client projects. On their collaboration with Tyco Electronics, the planner acted to create internal empathy, bringing the story of a real Engineer to the other team members. For the launch of the Budweiser American Ale on-line campaign, they employed the unique approach of "shutting down" the web site at 5pm. Doing so encouraged customers to go to the bar for happy hour to purchase the beverage. CM also noted their proprietary crowd-sourcing application, Curious, that they can tap for feedback throughout the design process. The night was rounded out by a great Q&A session!

Books, blogs and videos mentioned during the discussion were:Truth, Lies and Advertising - http://amzn.to/bmXP6eEating the Big Fish - http://amzn.to/bmr2Ln

From the Head of Zues Zones - http://www.zeusjones.com/blog/Ad Rants - http://www.adrants.com/ Advertiser vs. Consumer (The Break-up) - http://youtu.be/heSudg-tfIk
We would like to thank everyone at Critical Mass that helped make this event possible, especially Patricia Garcia. You can learn more about CM and explore career opportunities at http://www.criticalmass.com/

/////////// Our Next Event (May) ///////////For our May event, we present "Better UX Through Mind Control," featuring a discussion of Jonah Lehrer's book, How We Decide, among other related material such as why zombies eat brains.

When: 6-8pm, Wednesday, May 19, 2010Where: ThoughtWorks Studios, located in the Aon Center, 200 E Randolph St, 25th Floor, Chicago, IL 60601
Space is limited for our May event, so please RSVP now at: http://www.ixdachicago.org/events/better-ux-through-mind-control

/////////// The Next After Event (June) ///////////Our June event will be hosted at IIT's Institute of Design and will feature a hands-on interactive format. Stay tuned for details!

When: 6-8pm, Wednesday, June 9, 2010Where: IIT Institute of Design, 350 N La Salle St, 4th Floor Room 201, Chicago, Illinois USA 60654 

/////////// Get Involved ///////////

Thanks again to everyone who made it out to our April event. We'll see you next time at our May 19 event!
You can find the Chicago chapter of the IxDA on the web at:http://www.ixdachicago.org/

If you have idea for a topic -- or merely a notion for a topic -- or just a desire to host an upcoming event, contact us at chicago-local@ixda.org. We would be happy to arrange the details with you. Thank you for your support.

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