Building Custom Web Apps Right and Fast: Why rapid prototyping with Sketchflow and user research are the keys to success
In many cases the exact business requirements are ill defined, but the deadline for completion is not. We’ll demonstrate new software - Microsoft Sketchflow – and rapidly create a clickable prototype live with real transitions and flow. We will describe how the combination of rapid “sketching” combined with end-user research can rapidly move your project forward and provide the requirements needed for the actual build. Learn how prototyping can shorten your development lifecycle and simultaneously improve customer experience.
About John Whalen:
John Whalen has a PhD in Cognitive Science with 10 years of User-Centered Design experience. John’s specialty is improving user experience using a mix of one part in-depth user study, one part business needs, and one part use of expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John's latest research interests are how social networking is influencing online activities, the extent to which persuasive design will impact user behavior, and measuring the user experience using eye tracking and neuro-marketing techniques.
e.magination is a full service Web presence and application development firm offering persuasive design brought to life by innovative use of technology. Our experience spans multiple industries, serving commercial, association and government clients, varying in size from small start-up organizations to Fortune 100 companies. Since our founding in 1992 we have produced more than 700 websites and applications, growing to be Baltimore's biggest design firm.