Sent from my HTC Tilt™ 2, a Windows® phone from AT&T
From: Anne Hjortshoj
Sent: Sunday, May 30, 2010 11:26 AM
Subject: Re: [IxDA] Landing Page Inspiration
30%? where did this data point come from? Seems a bit arbitrary/
removed from context to me.
On May 30, 2010, at 8:18 AM, nabinbuzz wrote:
> Common wisdom is that you lose 30% of your respondents for each
> registration field. A good rule of thumb I find is ask for only the
> data the user thinks you'll need to go about your business. Some
> thoughful tips here: http://www.wdfm.com/marketing-tips/landing-pages.php
> keep it very focused and pretty simple while doing your landing page
> optimization . Use short paragraphs and bullet points. Offer
> crisp value propositions to readers that pay off the question in
> their minds.
> Simplicity is the Key.
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