RE: [IxDA] Landing Page Inspiration

30 May 2010 - 2:32pm
1029 reads
Brad Katz
2008

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-----Original Message----- From: Anne Hjortshoj Sent: Sunday, May 30, 2010 11:26 AM To: bakatz1@comcast.net Subject: Re: [IxDA] Landing Page Inspiration

30%? where did this data point come from? Seems a bit arbitrary/ removed from context to me.

Genuinely curious,

-Anne

On May 30, 2010, at 8:18 AM, nabinbuzz wrote:

> Common wisdom is that you lose 30% of your respondents for each > registration field. A good rule of thumb I find is ask for only the > data the user thinks you'll need to go about your business. Some > thoughful tips here: http://www.wdfm.com/marketing-tips/landing-pages.php > > keep it very focused and pretty simple while doing your landing page > optimization [1]. Use short paragraphs and bullet points. Offer > crisp value propositions to readers that pay off the question in > their minds. > > Simplicity is the Key. > >

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