Re: [IxDA] Audience Segmentation Navigation

29 Jun 2010 - 7:55pm
1036 reads
Gino Rodrigues
2008

The audience scheme has more chances to succeed. Specially if the segments are well defined, as often happens in B2B realm, you have the opportunity to delimit more uniform areas, where you can focus offers and communication. Not to mention SEO techniques to leverage segment-specific landing pages.

A task oriented navigation resembles applications, which may not be the best structure for your content if you need to point exceptions between segments. Of course, the SEO can be compromised as well.

Besides, if the tasks are evidently powerful, you can make them cross a segment scheme using a wizard, which can (again, CAN) be a cool interaction opportunity. It recalls me of Fidelity┬┤s "myPlan" (http://personal.fidelity.com/planning/retirement/content/myPlan/index.shtml).

Good luck!

Gino

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