Re: [IxDA] Is it really necessary to master TYPE to be an IxD?
22 Jul 2010 - 7:12am
3 years ago
Another way to frame this is to look at the body of knowledge that is
available. Typography has easily 150 years of trial, error,
experimentation, learning, growth, adaptation to new technologies,
etc. behind it. Very few of the other areas we draw on have such a
long history. In terms of looking at a body of knowledge from which
one can draw useful principles, patterns, and examples you can find
quite a lot in typography that speaks to general areas of UX concern
such as - what is persuasive? What aids visibility? What sort of
feel are you conveying? How do you help people gain trust in what
you're presenting? How do you optimize for scanning/searching? What
works well for in-depth reading?
As David Malouf pointed out you don't have to become a well-known
innovator in the field, but I feel it would be a mistake to ignore the
opportunities and lessons available here.
(I will admit that I'm heavily influenced by Muriel Cooper who
advocated very strongly for her students to study typography; I found
her arguments and examples quite persuasive.)