[Event Recap] IxDA NYC June 22 "iPad Confidential"
23 Jul 2010 - 8:05am
And now for this report...in the better-late-than-never category:
IxDA NYC assembled over 175 interaction professionals for our June 22
event, Jennifer Brook presenting “iPad Confidential: An Interaction
Design Case Study” Our host for the evening was Martha Stewart Living
Omnimedia, generously providing us with a huge space and fabulous
refreshments. Ms Brook, an interaction designer who hand-crafts mobile
apps at The New York Times, gave an engaging and humorous peek into
her experience designing one of the very first iPad apps while onsite
at Apple headquarters in Cupertino. Key points:
The desired customer experience was immersive, beautiful, and
calming. Consideration was given to where people would be, what they
would be doing, and what time of day it might be.
Because an inverse relationship between feature count and user
satisfaction can be seen, the team decided to perfect a small set of
features and improve over time. Apps should make us feel smarter!
"This isn't the web, it's not going to work like that." Images and
video are crucial to the iPad – more so than other mobile devices.
Apple GUI standards are a great reference but need to be interpreted
to extend aspects of brand. For example, the NYTimes chose not to make
use of the curling paper edge.
Review work in progress continually – at least once a day – on the
actual device and in the actual context of use. It’s easy to forget
that people will use their hands to interact with your app when you
are designing and programming using a desktop computer and mouse.
“I've heard ‘if you aren't embarrassed at launch, you're not doing
Most workspaces are structured for managers and not makers. The way
we design software needs to change: developers and designers need to
be co-located to allow for real collaboration.
“What happens in Cupertino stays in Cupertino!”
Sources referenced during the talk:
MacWorld on Apple’s design development process http://www.macworld.com/article/151235/2010/05/apple_rolls.html
Andrew Hinton on Courageous Redirection http://www.inkblurt.com/2009/09/25/courageous-redirection
John Gruber on Complexity and Gall’s Law http://daringfireball.net/2009/04/complex
Ben Ward on Understand the Web http://benward.me/blog/understand-the-web
Karen McGrane on Why Wed Ads Suck http://karenmcgrane.com/2009/05/22/why-web-ads-suck
The evening concluded with a lively Q&A session and drinks at Pier 66
Maritime on the Hudson River.
Read related commentary by Michael Surtees http://tinyurl/surteesnotes
and Steve Myers (Poynter Online) http://tinyurl.com/poynter-brook
Kudos to everyone at Martha Stewart who helped make this event
possible, particularly the extraordinary MSLO event team of Jean
Graham, Heather Kirkland and Erin Fury. Learn more about career
opportunities at MSLO http://www.marthastewart.com/career-opportunities
Until next time,
MJ Broadbent and the IxDA NYC Local Leaders