Silicon Valley IxDA Event :: Designing for (and with) New Technology :: Wednesday, August 4, 2010, at Yahoo!

26 Jul 2010 - 4:36pm
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Please join us at our next Silicon Valley IxDA event! Dan Saffer, author of Designing for Interaction and Designing Gestural Interfaces, will speak about Designing for (and with) New Technology.

When: Wednesday, August 4, 2010

Socializing: 7:00-7:30 pm Program: 7:30-9:30 pm

Where: Yahoo! Room: Building E, 1st Floor, Classrooms 9 & 10 700 First Avenue Sunnyvale, CA 94089 Directions:

Designing for (and with) New Technology Dan Saffer

New technologies, whether they are fancy, high-concept gestural interfaces or something as behind the scenes as a new algorithm, require some extra care when they're first being utilized in a new product. This care extends not only to the design process, but also to its introduction and explanation to users. This talk will cover, via case studies from Kicker Studio, what pitfalls to look out for, as well as what opportunities exist in introducing a new technology. We'll discuss how to design so that Raymond Loewy's MAYA (Most Advanced, Yet Acceptable) principle is put to its best use.

Dan Saffer is a founder and principal at the design consultancy Kicker Studio. He has designed devices, software, Web sites, and services since 1995, and these products are currently used by millions every day. An acclaimed speaker and author, his two books are Designing for Interaction (New Riders) and Designing Gestural Interfaces (O'Reilly).

Dan is an internationally recognized thought leader on design who has spoken at conferences and taught workshops on interaction design all over the world. He has a Masters of Design in Interaction Design from Carnegie Mellon University, and his design innovations have received several patents.

Co-sponsors of this event:

• BayCHI IxD BOF • IxDA (Interaction Design Association) Silicon Valley Face to Face

I hope to see you there!

Regards, Pabini

Pabini Gabriel-Petit

IxDA Local Leader, Silicon Valley IxDA Founding Board Member BayCHI IxD BOF Leader

Principal UX Architect Spirit Softworks LLC

Publisher & Editor in Chief UXmatters

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