How do you scale great UI design?

26 Jul 2010 - 11:04pm
4 years ago
2 replies
814 reads
russwilson
2005

How do you successfully scale great UI design across a very large company? How do you deliver great products for a company with over 10,000 employees and 100's of products?

Have my own opinions, but looking for interesting perspectives...

Thanks!

Russ


--------
Russell Wilson
VP, User Experience and Product Design
CA Technologies, Inc.
LinkedIn: http://www.linkedin.com/in/russwilson

Comments

27 Jul 2010 - 7:05am
Chauncey Wilson
2007

Hello Russ

Quick ideas

A really good ux marketing (public relations) plan A collection of good designs accessible Case studies showing why something is a good design and how it made a difference Before and after comparisons (a powerful technique that is not used as much as it should be Rewards for good design Goals in employee performance plans that have some connection to design

Do a metaphor brainstorming session that focuses on how other things are marketed. For example how do people market financial services, cars, books, food,etc. I have done this and it yields many ideas. If anyone would like to try this as an experiment let me know and we could try it with

Read the books on persuasion by cialdini who describes Principles of persuasion that work in the real world

Chauncey

Sent from my iPad

On Jul 27, 2010, at 2:02 AM, russwilson wrote:

> How do you successfully scale great UI design across a very large company? How do you deliver great products for a company with over 10,000 employees and 100's of products? > > Have my own opinions, but looking for interesting perspectives... > > Thanks! > > Russ > > > -------- > Russell Wilson > VP, User Experience and Product Design > CA Technologies, Inc. > LinkedIn: http://www.linkedin.com/in/russwilson [1] > >

27 Jul 2010 - 12:56pm
DaveBreeze
2010

Good comments Chauncey! I agree 100%

 

I’d make sure the “ux marketing (public relations) plan” covers both external and internal conversations. There needs to be very open but consistent communication to different levels throughout the company. Similar to a social campaign you’ll want to groom and/or support several like minded ambassadors throughout the company who can help amplify and build support for the message. As employees start to better understand and see the impact of their positive actions, building additional support should become infectious.

 

I might also suggest reading “Built to Last” by Jim Collins. It’s a great look at a few big brands that have built huge devotion to a core ideology.

 

Dave Breeze

 

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