Innovation Made Physical: Bodystorming with Dennis Schleicher

28 Jul 2010 - 8:19am
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Peter March

IxDA NYC is pleased to present two bodystorming workshops with Dennis Schleicher on Saturday, August 7th. Bodystorming is a participatory method for demonstrating or developing ideas in a physical setting.  Team members will explore ideas and interactions physically, using props such as maps or photos to give a sense of place. Come explore this unique method for bringing innovate ideas to life! 

Bodystorming goes beyond brainstorming by giving an idea a physical form and acting it out in different contexts. The process is designed to uncover how the relationships between people, locations and things affect ideas in ways that written scenarios cannot. It enables rapid iteration of ideas and relationships through a dynamic process of acting and evaluating. The process reveals how people interact with services, products and each other on a physical, emotional and intuitive level. You can learn more about bodystorming at Dennis' website or his blog.

Register Now: 

Saturday, August 7th 2010

Workshop 1: 9am - 11am Central Park
Workshop 2: 1pm - 3pm Prospect Park or McCarren Park

$15 per workshop
$25 for both workshops

Each workshop is limited to 30 people. Be sure to wear loose clothing to the event.

IMPORTANT!! Participant slots are limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.

Cancellations: Please email us ( as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!

Dennis Schleicher is Director, User Experience Architecture at Sears Holdings in Chicago where he builds the teams that build the online brands for Sears Holdings Corporation, mainly and He has worked with American Public University Systems, Ford, Chrysler, General Motors, United States Air Force, Microsoft, Comcast, Dominos, White Castle, Bosch, and Numara.

Dennis uses his background in business and industrial anthropology to design interactive products to support the way people communicate and interact in their everyday and working lives. He is actively involved with the Information Architecture Institute, the ASIST Special Interest Group of Information Architecture, Overlap, and the Interaction Design Association (IxDA).

IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the site.

Register Now:

See you there,

IxDA New York Local Leaders


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