Reputation Management - Losing Control Of Brand Online Can Be Perilous
13 Aug 2010 - 5:16am
5 years ago
The indubitably rising use of social media seems to propelling more
and more businesses to jump aboard and grow into "social businesses."
With an attempt to accrue all advantages of turning social, a plain
concern that many businesses miss out is maintaining their brand control
Interestingly, the companies follow the strategies so
blindly and religiously that they often tend to overlook the importance
of determining the sync between the strategies and their type of
business and brand image. Naturally, this results in hampered and
uproarious brand building and reputation. There fore, it is must to
avoid poor or unmanaged enforcement of corporate branding strategies and
instead, a procedure including a few simple measures and guidelines,
and response plans for mishaps should be implemented.
process of reputation management incorporates efficient SEO techniques
and powerful internet marketing strategies working together to eliminate
negative opinions or converting those negative views in to positive
Given below are the 5 most efficient tricks to monitor and control your brand online:
official media policy and procedure guide: A few changes in your work
style and processes may also do wonders to your online corporate
branding process. Simply, set a framework of some specific and strict
guidelines for your employees, representatives and consultants and make
sure that they understand and value your online policies and
expectations. Ensure to provide guidance on what should be posted on
their personal social sites since it concerns your brand.
Fix the problem of negative press:
Fix measures to get alert notification of negative press. For this
purpose, you may use Google alerts. The service is available at zero
cost and lets you set up a few keywords that you would want Google to
monitor for you on the web. The moment those words or phrases occur in
some post or anywhere on the web; Google picks it and sends you a
notification with the link to check out the post. Normally, words such
as your company name along with possible misspellings and industry
keywords should be given. Secondly, to control the extent of negative
press, obviously it is important to take instant action against already
existing negative posts. The recommended way is to acknowledge, respond
and then make it right.
Hunt popular blog, review and rate websites:
Enter your keywords on sites publishing blogs, reviews, rating etc, and
dig out the blogs or reviews that have your company's mention. Follow
the entire conversation and discussion to know all the happenings of
your industry. You may also try to post your own company blog on few of
such sites by make an application to be a member.
Create your social creditability:
Building your social proof or creditability is very much in your hands.
Maintain your online corporate branding by receiving and showing off
your recommendations, testimonials, reviews, ratings so as to show that
you are worth doing business online.
Share content from partners:
Post content from your non-competitive partners and build your way to
gaining trust and position as a leader of your industry along with
customers, target market and clients. You may post their articles and
retweet their tweets and exchange content links.
It goes without saying that thankfully, the present market is
flourishing with many sincere SEO companies who understand the core
concept of online reputation management and renders competent internet
marketing techniques to productively continue it for their valuable