Reputation Management - Losing Control Of Brand Online Can Be Perilous

13 Aug 2010 - 5:16am
4 years ago
1 reply
1094 reads
brainpulse
2010

The indubitably rising use of social media seems to propelling more and more businesses to jump aboard and grow into "social businesses." With an attempt to accrue all advantages of turning social, a plain concern that many businesses miss out is maintaining their brand control online.

Interestingly, the companies follow the strategies so blindly and religiously that they often tend to overlook the importance of determining the sync between the strategies and their type of business and brand image. Naturally, this results in hampered and uproarious brand building and reputation. There fore, it is must to avoid poor or unmanaged enforcement of corporate branding strategies and instead, a procedure including a few simple measures and guidelines, and response plans for mishaps should be implemented.

The whole process of reputation management incorporates efficient SEO techniques and powerful internet marketing strategies working together to eliminate negative opinions or converting those negative views in to positive one.

Given below are the 5 most efficient tricks to monitor and control your brand online:

Create official media policy and procedure guide: A few changes in your work style and processes may also do wonders to your online corporate branding process. Simply, set a framework of some specific and strict guidelines for your employees, representatives and consultants and make sure that they understand and value your online policies and expectations.  Ensure to provide guidance on what should be posted on their personal social sites since it concerns your brand.

Fix the problem of negative press: Fix measures to get alert notification of negative press. For this purpose, you may use Google alerts. The service is available at zero cost and lets you set up a few keywords that you would want Google to monitor for you on the web. The moment those words or phrases occur in some post or anywhere on the web; Google picks it and sends you a notification with the link to check out the post. Normally, words such as your company name along with possible misspellings and industry keywords should be given. Secondly, to control the extent of negative press, obviously it is important to take instant action against already existing negative posts. The recommended way is to acknowledge, respond and then make it right.

Hunt popular blog, review and rate websites: Enter your keywords on sites publishing blogs, reviews, rating etc, and dig out the blogs or reviews that have your company's mention. Follow the entire conversation and discussion to know all the happenings of your industry. You may also try to post your own company blog on few of such sites by make an application to be a member.

Create your social creditability: Building your social proof or creditability is very much in your hands. Maintain your online corporate branding by receiving and showing off your recommendations, testimonials, reviews, ratings so as to show that you are worth doing business online.

Share content from partners: Post content from your non-competitive partners and build your way to gaining trust and position as a leader of your industry along with customers, target market and clients. You may post their articles and retweet their tweets and exchange content links.
It goes without saying that thankfully, the present market is flourishing with many sincere SEO companies who understand the core concept of online reputation management and renders competent internet marketing techniques to productively continue it for their valuable clients.

BrainPulse, a reputed SEO Company expertise in delivering Online Reputation Management Service by offering a whole gamut of custom solutions to revamp, protect, and monitor corporate and personal reputations on the web.

Comments

13 Aug 2010 - 8:05am
Fredrik Matheson
2005

This user is spamming the list with marketing. I suggest we ban them immediately.

On Fri, Aug 13, 2010 at 1:38 PM, brainpulse <webmaster@seocombat.com> wrote:

The indubitably rising use of social media seems to propelling more
and more businesses to jump aboard and grow into "social businesses."
With an attempt to accrue all advantages of turning social, a plain
concern that many businesses miss out is maintaining their brand control
online.

Interestingly, the companies follow the strategies so
blindly and religiously that they often tend to overlook the importance
of determining the sync between the strategies and their type of
business and brand image. Naturally, this results in hampered and
uproarious brand building and reputation. There fore, it is must to
avoid poor or unmanaged enforcement of corporate branding strategies and
instead, a procedure including a few simple measures and guidelines,
and response plans for mishaps should be implemented.

The whole
process of reputation management incorporates efficient SEO techniques
and powerful internet marketing strategies working together to eliminate
negative opinions or converting those negative views in to positive
one.

*Given below are the 5 most efficient tricks to monitor and control your brand online:*

Create
official media policy and procedure guide: A few changes in your work
style and processes may also do wonders to your online corporate
branding process. Simply, set a framework of some specific and strict
guidelines for your employees, representatives and consultants and make
sure that they understand and value your online policies and
expectations.  Ensure to provide guidance on what should be posted on
their personal social sites since it concerns your brand.

*Fix the problem of negative press:*
Fix measures to get alert notification of negative press. For this
purpose, you may use Google alerts. The service is available at zero
cost and lets you set up a few keywords that you would want Google to
monitor for you on the web. The moment those words or phrases occur in
some post or anywhere on the web; Google picks it and sends you a
notification with the link to check out the post. Normally, words such
as your company name along with possible misspellings and industry
keywords should be given. Secondly, to control the extent of negative
press, obviously it is important to take instant action against already
existing negative posts. The recommended way is to acknowledge, respond
and then make it right.

*Hunt popular blog, review and rate websites:*
Enter your keywords on sites publishing blogs, reviews, rating etc, and
dig out the blogs or reviews that have your company's mention. Follow
the entire conversation and discussion to know all the happenings of
your industry. You may also try to post your own company blog on few of
such sites by make an application to be a member.

*Create your social creditability:*
Building your social proof or creditability is very much in your hands.
Maintain your online corporate branding by receiving and showing off
your recommendations, testimonials, reviews, ratings so as to show that
you are worth doing business online.

*Share content from partners:*
Post content from your non-competitive partners and build your way to
gaining trust and position as a leader of your industry along with
customers, target market and clients. You may post their articles and
retweet their tweets and exchange content links.
It goes without saying that thankfully, the present market is
flourishing with many sincere SEO companies who understand the core
concept of online reputation management and renders competent internet
marketing techniques to productively continue it for their valuable
clients.

BrainPulse, a reputed SEO Company [1] expertise in delivering Online Reputation Management Service [2] by offering a whole gamut of custom solutions to revamp, protect, and monitor corporate and personal reputations on the web.

(
Syndicate content Get the feed