SXSW Panel: UX Feedback Through Social Media

19 Aug 2010 - 6:42pm
731 reads
Jessica Petersen
2008

SXSW Panel: UX Feedback Through Social Media

shameless plug

If this is a topic which is of interest to you, please vote for my panel through the SXSW Panel Picker at:
http://panelpicker.sxsw.com/ideas/view/7350

UX Feedback Through Social Media
Organizer:
Jessica Petersen
Experience Designer with Adobe

Description:
Users often discuss the experiences they are having with your products through social media products. This session will teach you both how to gather & appropriately act on the wealth of feedback you receive. This session is intended for User Experience professionals who already have a basic understanding of how to use social media. It will enable you to add to your knowledge by showing you how to utilize it as a business tool.

Questions Answered:

  1. Why would I use social media to gather feedback?
  2. How do I appropriately evaluate feedback received from social media avenues?
  3. Which social media avenues are the best for my needs?
  4. How do I dig deeper into the feedback I receive?
  5. How will the feedback lead me to understanding my personas better & help facilitate appropriate usability testing?

About Me:
I currently collect feedback for the Adobe Online Marketing Suite through the twitter account @OmnitureUXD. That feedback is then utilized to better the experience of the product through various methods which I will outline in my presentation.

I also have extensive experience organizing User Experience related events locally through the use of social media avenues such as Twitter, Facebook and LinkedIn.


I hope to see you at SXSW next year!

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Jessica Petersen
Experience Designer
jepeters@adobe.com
385.221.1483 tel
801.859.3087 cel
801.722.7001 fax

550 E Timpanogos Circle
Orem, UT 84097
www.adobe.com

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