SXSW Panel: UX Feedback Through Social Media
SXSW Panel: UX Feedback Through Social Media
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UX Feedback Through Social Media
Organizer:
Jessica Petersen
Experience Designer with Adobe
Description:
Users often discuss the experiences they are having with your products through social media products. This session will teach you both how to gather & appropriately act on the wealth of feedback you receive. This session is intended for User Experience professionals who already have a basic understanding of how to use social media. It will enable you to add to your knowledge by showing you how to utilize it as a business tool.
Questions Answered:
- Why would I use social media to gather feedback?
- How do I appropriately evaluate feedback received from social media avenues?
- Which social media avenues are the best for my needs?
- How do I dig deeper into the feedback I receive?
- How will the feedback lead me to understanding my personas better & help facilitate appropriate usability testing?
About Me:
I currently collect feedback for the Adobe Online Marketing Suite through the twitter account @OmnitureUXD. That feedback is then utilized to better the experience of the product through various methods which I will outline in my presentation.
I also have extensive experience organizing User Experience related events locally through the use of social media avenues such as Twitter, Facebook and LinkedIn.
I hope to see you at SXSW next year!
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Jessica Petersen
Experience Designer
jepeters@adobe.com
385.221.1483 tel
801.859.3087 cel
801.722.7001 fax
550 E Timpanogos Circle
Orem, UT 84097
www.adobe.com
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