UX Feedback Through Social Media
Organizer: Jessica Petersen
Experience Designer with Adobe
Description: Users often discuss the experiences they are having with your products through social media products. This session will teach you both how to gather & appropriately act on the wealth of feedback you receive. This session is intended for User Experience professionals who already have a basic understanding of how to use social media. It will enable you to add to your knowledge by showing you how to utilize it as a business tool.
Why would I use social media to gather feedback?
How do I appropriately evaluate feedback received from social media avenues?
Which social media avenues are the best for my needs?
How do I dig deeper into the feedback I receive?
How will the feedback lead me to understanding my personas better & help facilitate appropriate usability testing?
About Me: I currently collect feedback for the Adobe Online Marketing Suite through the twitter account @OmnitureUXD. That feedback is then utilized to better the experience of the product through various methods which I will outline in my presentation.
I also have extensive experience organizing User Experience related events locally through the use of social media avenues such as Twitter, Facebook and LinkedIn.
I hope to see you at SXSW next year!
Experience Designer firstname.lastname@example.org
550 E Timpanogos Circle
Orem, UT 84097