SXSW Panel: Digital Ethnography for Design Innovation
20 Aug 2010 - 11:55am
3 years ago
Please consider voting for my proposed session at SXSW 2011 entitled: "Digital Ethnography for Design Innovation." It's a discussion of methods to help design researchers and strategists to observe virtual communities in a structured way to gain insights for strategic design direction. The description is posted at the URL: http://panelpicker.sxsw.com/ideas/view/8232
I think this topic is relevant for interaction designers whose work involves web sites used by the general public (less so for software designers). For example, if you are an interaction designer for an outdoor product site like Patagonia.com or REI.com, doing a discourse analysis of outdoor discussion forums (e.g. Backpacking.net) can help you identify the most significant category-specific navigation options and attribute filters based on frequently expressed customer needs. This research method doesn't replace in-depth interviews (for example, see http://vimeo.com/12526177 for millennials shop-along video), but it is a useful tool in the arsenal of UX strategy.
The SXSW decision process takes into account votes on the topic from the community, so I would appreciate it if you would take time to vote for Digital Ethnography.