Company-wide UX Event Ideas

3 Sep 2010 - 11:17am
5 years ago
7 replies
1225 reads

We want to hold a company-wide UX event/workshop to inform and educate those around the company (esp. developers, business/product owners, and managers) about the benefits of UX. What is it? Why should we care? What can it do for us? etc. We are enbarking on a company-wide project to integrate a master stylesheet across all web projects (we have many web app development and public web site design initiatives going on with both internal staff and outside contractors), accessibility compliance standards, and usability testing procedures and need to get total buy-in and alleviate resistance. (I know, you are in shock that we don't already have this in place, right?)  Essentially, we want to change our corporate culture to be more user-focused.

We want to think outside the box with what we could do for this event to make it more interactive and really get the message across. That UX is good, necessary and will be both good for our clients and good for us.

I would love to get some creative ideas for this! Thanks!


3 Sep 2010 - 12:58pm

Our company wants to do the same.  Can you send me your email info?

8 Sep 2010 - 8:58am

 Kim Duclos - I would love to hear what you've got planned.

3 Sep 2010 - 3:56pm

Sounds like fun, but seems like it will need more than 1 event to drive it home!

Here's something I found from UIE:

One thing we tried when we developed Personas, we did a roll out and invited everyone in the company. I did a quick intro on what Personas were and why we needed them. Then I broke everyone up into groups. They were asked to design a home page for one of the Persona. Since we had 2 Personas, each group only got to design for one person. Then we all got back into the larger group to discuss. I think a lot of people enjoyed the discussion and ability to give their opinions on design. However, they also got to see how hard it was to design, and how different one Persona is from another.

4 Sep 2010 - 8:44am

I really like what leex1080 does! I do something similar as part of an Intro to Usability session that I offer to project teams in my organization. I'll do a 2 hour session where I start with about 45 / 60 minute intro to Usability then I give a 15 minute overview of our design process. Then we wrap up with a class exercise where people form groups of 2 to 3 and they are given a the task of designing a homepage and explaining their design to the entire team.

There is an old saying: Tell me, and I may hear you. Show me, and I may see it. But involve me, and I'll completely understand.

Keep us posted on what you end up with!!





8 Sep 2010 - 9:02am

Thanks for the great ideas! If anyone finds any useful resources that might help with our event or has any other ideas, please pass them on.

8 Sep 2010 - 9:31pm

This is a GREAT idea! How's it coming along?

9 Sep 2010 - 6:31am

You could also include a modified brainstorming or concept session that would attempt to "solve" a minor company problem, or something that would enhance customer feedback or company marketing. Actually get everyone involved in a real user-centered problem--it could be something like reorganizing the lunchroom--your group is the user and the designer. Reward ideas and failures, encourage silly ideas and write down everything. This would then lead to a discussion of the user-centered cycle and what the next steps are, i.e. developing personas, usability studies, qualitative interviews.

I think it depends on the size and makeup of the group, but some sort of activity that gets people into having fun and thinking outside of the box. Aim for an ah-hah moment--"ah-hah, THAT"S what UX is!!" I've seen something similar work in non-profit groups or before product launches when the goal is to get everyone excited about a campaign or tough goal coming up, by getting everyone to participate you get buy-in and enthusiasm.

The point should be to understand the problems of users, but you can do it by solving an actual or perceived problem with the goal to get everyone involved in the solutions. I don't think user-centered design works when it's US vs THEM mentality, WE experts are trying to solve poor USERS problems--we ARE users, too, but we may not always see how to solve user problems without effort. When there are so many documents, procedures, and guidelines being implemented, it's important to realize what the real goal is behind all of that work. Encourage empathy and creativity, but make sure it's tied to results--have real examples how it's already working in your department, and show how it will integrate into other departments.

And as Josh said, let us know how it all turns out and what ended up working for you!

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