Invitation: HFI’s PET Course scheduled for Oct 7-9 in Mumbai, India
12 Sep 2010 - 5:40am
An Invitation to Register for “How to Design for Persuasion, Emotion, and Trust (PET Design)”
HFI will be presenting its PET design course for Usability professionals on Thursday, Oct 7 – Saturday, Oct 9, 2010 in Mumbai, India. The course explores the next wave in Web site design – persuasive design – designing for persuasion, emotion, and trust. Register soon, this course is filling up quickly!
Learn from the master! This course will be taught by HFI's CEO Dr. Eric Schaffer.
Why PET design? While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives.
In this course, you will learn advanced techniques to motivate people to explore, discover, interact, and return to your website. Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make decisions leading to conversion. You'll learn how to: • Engage customers • Persuade users to act • Achieve measurable results
Invest in your career Join the thousands of user experience professionals who already know that HFI training is one of the best investments you can make to enhance and advance your career.
Register by:September 30, 2010
Fees: Rs. 28,000 + Taxes
Early bird offer
Register and pay by September 20th, 2010 and save Rs. 3,000
Register now -- Seats are filling up fast!
The CAXA certification
This course is the first step toward HFI's new certification track: the Certified Advanced User Experience Analyst (CAXA) credential. It will help you transition from being a classical usability analyst to becoming a complete user experience designer.
For any queries or to register for the course, pls contact